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Mastering the Creation of a Logo for Marketing

September 27, 2017 by Luigi

  Your business logo is a crucial part of your marketing programs. It gives you a face that is recognizable by the public and allows people to identify your company quickly across all platforms of business marketing. The difference between a good logo and a great professional logo can make or break your small business … Read more

Categories Design, Graphic Design Tags Brand, Logo, logo creation, Logo Design Leave a comment

How to Price Your Design Services and Then Stand Your Ground against Challenging Clients

May 9, 2017 by Luigi

Why is it that for one custom design service such as a logo design; a graphic design company can have a varying price range from a meagre $100 all the way up to $100,000 depending on the client and the requirements? What is it that defines the price of the designs that a graphic designer … Read more

Categories Design Tags Branding, Design, Graphic Design, Logo Leave a comment

Inspiration: Rugby World Cup Team Logos Reimagined as American Franchises

November 26, 2015 by Luigi

Successful logos are synonymous with their sports teams; helping to create a brand that fans can buy into with countless opportunities for merchandise. Iconic logos from sports teams like the New York Yankees, Manchester United FC and the Dallas Cowboys are printed on t-shirts, sweaters and caps and worn by people, who don’t necessarily take an interest in the sport or team, simply for their designer like allure. Yes the power of a logo is a marvellous thing, and there’s one nation whose retro style logos have inspired even the Brit’s to reimagine those of their beloved Rugby World Cup teams.

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Categories Inspiration Tags Inspiration, Logo Leave a comment

What You Need To Know About Logo Redesigns

May 9, 2015 by Luigi

Redesigning a logo is no easy task and even some of the most famous of brands have got it wrong in the past. It requires creativity, planning and careful execution to get it right. This infographic by Clear Designs – a leading graphic design company based in Dublin, Ireland – outlines exactly what you need to know about logo redesigns.

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Categories Design, Graphic Design Tags Design, Graphic Design, Logo, Logo Design Leave a comment

The Evolution Of Car Logos

May 1, 2015April 30, 2015 by Luigi

The world’s first automobile was built in 1768 by Nicolas-Joseph Cugnot. This early machine was powered by steam, and had a top speed of 2.25mph. Since then, cars have undergone a radical transformation, with the top models reaching over 200mph.

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Categories Design, Graphic Design Tags Car Logo, Graphic Design, Logo, Logo Design Leave a comment

20 Cool Illustration Logo Designs That Will Truly Inspire You

March 20, 2015March 19, 2015 by Luigi

A logo design will set an impression for the company it represents. It’s the cover that will be judged if your business were a book, so to speak. I’m sure you’re aware of how important the look of a logo can be. Amidst the variety of design styles for logos, I would like to turn your attention to illustrative logo designs.

An illustration is simply a visual depiction created by an artist. When used in logo design they can be powerful representations of animals, people, or objects. As someone who loves logos, and is a bit of a vector art nerd, logos that have illustrations get me particularly excited. For one, they’re usually limited in the amount of colors used. This is impressive because the artist breaks up an image into shadows, highlights, and detail, using only three to five colors. Gradients are sometime to help give the illusion of depth.

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Categories Illustration, Inspiration Tags Inspiration, Logo, Logo Design Leave a comment

Cultural and Geographical Influences on Logo Designing

December 12, 2021April 29, 2014 by Luigi

We are influenced by the cultural norms we live in. A company failing to create a logo which reflects the social attributes of its target audience, may suffer considerably. It is observed that logos which are designed keeping in mind the cultural and other characteristics of their target audiences become evergreen logos and ultimately attain global recognition.

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Categories Graphic Design Tags Logo, Logo Design Leave a comment

80 Wicked Logo Designs That Will Truly Inspire You

December 9, 2018January 30, 2014 by Luigi

Logo design is a very important part of building your brand’s identity. “Branding” yourself, is the best way to represent who you are and what you are all about. If designed properly, logos can have an enormous impact on your company’s success.

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Categories Graphic Design, Inspiration Tags Graphic Design, Inspiration, Logo, Logo Design Leave a comment

Creative Showcase of Impossible Logos

February 10, 2014October 17, 2013 by Luigi

There are a huge variety of different logo styles – from the newer trend of flatter, cleaner designs to ultra-realistic logos and everything in-between. One technique that isn’t very commonplace, but that I love, is the use of impossible shapes. There’s something particularly remarkable about a logo design that uses a paradoxical shape – an element that cannot physically exist in the real world.

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Categories Graphic Design Tags Graphic Design, Logo, Logo Design Leave a comment

Top Things To Remember When Designing A Logo

February 10, 2014March 26, 2013 by Luigi

Logo is basically an iconic representation of any business brand, which is designed to create a quick recognition. A powerful logo helps in making any business brand visible in the market for a longer run. With an effective logo design, you can improve the visibility of the company and at the same time by the virtue of its uniqueness it can become a brand identifier in the market.

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Categories Design, Graphic Design Tags Design, Graphic Design, Logo, Logo Design Leave a comment

Showcase of Unconventional Logo Designs with Personality

February 12, 2014January 27, 2013 by Luigi

Standing out can be one of the hardest things for a brand to do. And standing out is important – if you’re trying to build a recognizable brand, then being bland and uninteresting will get you nowhere. This is especially true for start-ups and small businesses who often won’t be given a second look. Everything about your brand needs to grab attention in order to be seen – whether it’s a bold, highly visual website design, a product that’s unexpectedly beautiful (like the Nest thermostat) or a logo design that’s interesting, quirky and creative.

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Categories Inspiration Tags Inspiration, Logo, Logo Design Leave a comment
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