Home Graphic Design Infographics: The Art Of Design And Information

Infographics: The Art Of Design And Information


When most web designers are confronted with the infographic, the first thought that comes to mind is simply, “isn’t that just photo graphic creation?” While that thought does hold some truth to it, an infographic is much more than just an image. Originally created to jazz up boring information, such as scientific reports and maps, the infographic has evolved into an important means of communication that is increasing in popularity on most major content platforms.


Unlike blog creation, which can come prepped with the best Joomla Templates or free WordPress Templates, infographics don’t exactly come with a ready-to-manipulate template. They must be created from the ground up by the designer. While there may not be a one stop shop for infographics, there are a few guidelines that every infographic must follow to be successful:

Data Must be Limited and Relevant

The beauty of the infographic is that it is able to tell a story or convey a message by predominately relying on images and icons. However, what makes an infographic stand out from a simple design is the integration of text. The text, or data, in an infographic is incredibly important because it has to convey what an image can not in few few words. Every word counts, and those shown should be important statistics, time frames and references needed to complete the overall message of the infographic.

Design Must Fit the Message and the Site

The design is actually the easiest part of the infographic for a designer. The design must obviously tell a story visually, and must be easy to follow – often directly the reader through the graphic through traffic inspired design. Most successful infographic designs contain highly relatable images and icons, as well as levels. As with any design, the type of font and the color used is important, and an overall scheme should be considered before even beginning the design process.

Knowledge Must Be Imparted

Both data and design should work together seamlessly to impart knowledge on the user. This forces designers to think not as just a designer, but also as a content writer. Because the written content within an infographic is very limited, each word counts and they must work together to give as thorough an explanation as possible. Together, the images and text must convey facts and deductions. So if you are creating an infographic about why America should go green, your images should be related to recycling, emissions, and environmental impact while your text should give the actual percentage of emissions, the number of plastic bottles thrown away each year, etc. The infographic as a whole would then allow readers to deduce that waste is bad, and that going green is the best way for us to live.

As internet users continue to desire the most engaging and efficient ways to consume information, the infographic will only continue to grow in popularity and function. Blogs will begin to replace articles with infographics, and writers will be replaced with graphic designers that are capable of telling stories with images and limited text. If you want to be able to increase your freelance revenue or are looking for ways to stay ahead of the competition, then becoming involved in infographic creation is definitely for you.


Great examples of well designed Infographics

New Years Resolutions

100 Million Professionals

Holiday Traveling in Europe


The Biggest iPhone Photo Infographic

All you ever wanted to know about Drupal

A History of British Holidaymaking

Effects of Google on Your Memory


You Are What You Tweet: 2011 in Review

How to Avoid Baking Emergencies


Santa’s Carbon Footprint

UK iPad usage survey


How logistics helped gain Americas freedom

The Designer’s Toolkit

Social Commerce Psychology

Tis the Seasonal Worker

The real cost of social media

The state of big pharmaceuticals

How popular are mobile phones today?

How are companies keeping their talent?

The mobile developer journey

A Cupful of Tea Facts

Battles For E-Supremacy

The shocking numbers behind cellphone usage

Kardashian Wedding vs Average Wedding

Meet the Tweeters

Wal-Mart Means America

Meet iPad’s Competition

The Single Life

What it takes to get a job at Google

Google: Behind the numbers

The Evolution of the Microprocessor

Focused content marketing strategies a requirement

Women of war

How Color Affects Our Purchases

Schools Out, But The Doctor’s In

Timeline of The Downfall of Netflix

The Facebook wall of shame

Statistics about mobile phone usage

Geek Streak

Anatomy of a Doctor

Bikes Can Save Us!

Is Pepper Spray that Bad?

Mobile advertising and the rise of coupons

The art of naming a business

An SEO’s guide to HTTP status codes

History of Manned Space Flight

Why would someone buy your business?

The Online Customer

Crisis in the Horn of Africa

Footprint vs. Biodiversity