Top reasons to go for a responsive web design

As there is an exponential growth in the number of mobile and tablet, it is important for the brands to ensure that their website design is user responsive and makes it easy for them to navigate easily. Listed below are the top reasons for choosing responsive web design:

Mobile Usage Is on The Rise

As more and more people have started using smartphones, it is important that brands should focus on buildings responsive web designs to increase traffic. With time, you are sure to find that there are more and more prospects to view your website from a mobile device. If they find out that the user interface is poor, then they are likely to have a lower opinion about the brand, and they would rather want to visit a competitor’s site. Check Made Simple Media for more information on user responsive designs.

Online shopping on mobile phones is growing

The e-commerce industry has boosted as more and more people prefer buying online rather than going to an outlet these days. You can find almost everything online now right from the goods and services to groceries as well. And it is estimated that 80% of shoppers use smartphones to shop online. With this, you need to ensure that the products and services that consumers are viewing on your phone look appealing and would tempt them to buy the product. This can only be possible if you have a responsive web design. 

Social Media Increases Website Traffic

People consume a lot of content these days due to the presence of social media platforms such as Facebook, Youtube, Twitter, or Google Plus. With these, people are now sharing links all over, and you can use this opportunity to increase traffic on your website. For this, you will need to make sure that the viewing experience on your phone is excellent. With a responsive design, you will be able to improve your social media strategy and enhance the user experience. 

Responsive Sites Improve SEO Ratings

Google recommends responsive development for mobile web design. Websites that follow the Google convention will perform better in search rankings as they will help in providing better user experience on sites that are not mobile-friendly. In addition to that, it is preferable that you use a different URL for the separate mobile versions as Google supports that format. 

Also, the Google algorithm works completely differently for mobile phones now, and the Google ranking of your mobile website would differ from your desktop if you haven’t checked on its responsiveness. Just like search engine optimization, it is important that your site is responsive as well. 

Responsive Designs Can Adapt to Multiple Devices Sizes

Your mobile website would automatically start looking great when you improve its responsiveness irrespective of the device and screen size. Not just smartphones or tablets, you should also start thinking about smartwatches and the devices that might come up in the near future. You need to ensure that they have a responsive web design and development is perfectly done. 

One Site Is Easier to Manage and Increase R.O.I.

There are several organizations that used to run both mobile as well as main web site, but responsive design became the most preferred method over time due to its efficiency.  

With a responsive site, you will be able to adapt to each device and come up with content that suits your requirements. This means that your business will have just one site to manage, and you will just need to update content just one time without having to worry about what the people are consuming. With this, you will be able to increase your ROI and lower the cost of content management. 

Responsive Sites Provide A Better User Experience

There are a plethora of reasons for implementing the responsive website, but the ultimate goal is to ensure that user experience is excellent and the audiences are happy with what they are viewing on the device. A responsive site focuses on details of user navigation and ensures that they have a smooth experience. User responsive design is always beneficial as people would give positive feedback once they leave the website, and this would eventually improve brand perception. 

With so many advantages to offer, it is important that you consider choosing a responsive web design so that users find the website navigable and have a good experience when they drop on your website. Always check for mobile or tablet responsive before making your website live so that you have an idea about the user reaction. If you need digital services to improve your IT skills, iglu is a good choice for you