The Do’s and Don’ts for Effective Web Design

When designing an effective website, there are some simple rules for you to follow. These Do’s and Don’ts help you to avoid the common pitfalls and to create a site which your customers will want to return to time after time.


Do… Focus on the appearance

Websites make an immediate impression from the very first moment they are seen. The audience judges your content by the professionalism of your homepage. Try to keep it as uncluttered as possible and make it obvious what your web page is about. A good web page is an easy web page to read.

Don’t… Flood it with writing

Nobody wants to look at a site which is just a page of writing. This isn’t meant to be a Word document. You might have something very important to say, but one long screen filled with continuous text is not the way to go about it. Good web design will utilize your content and still make it look highly presentable.

Do… Create a page structure

A well-designed website will allow users to navigate easily between pages and content. This will involve a menu system and a uniformity to the pages. The same header or side menu system should be displayed on each page. It gives the user the knowledge that they are still within your site and they don’t have to think about learning a new system for each page. Make like easy for them.

Don’t… Flood your page with ads

The only ever exception to this rule is if your website is only designed as click-bait. Otherwise, having a page filled with ads will only annoy your viewers. If you have adverts on your page, make sure they are appropriate to the subject and are woven into the design of the page. They should flow and not feel forced in.

Do… Display your company’s identity

A website is the public face of a company and the first place a customer will go to if they need a product or information. A well-designed website will reflect the image of the company, from logo through to color scheme. Utilizing the company’s brand colors will cement the association for the customer and help build brand awareness.

Don’t… Overdo the colors

This isn’t a school project and you are not getting any marks for the number of colors you use. A rainbow or a splattering of colos might be appropriate in a few instances, but it’s rare. Choose two or three colors and design your website around this theme, subtle colors work well in a professional scenario and still create an outstanding web design.

Do… Make it unbelievably easy to use

If your site is over-complicated and asks for too much input from the user, then they will shut it down and run away. When designing a website, you have to try to make it as simple to use as possible. If you can, keep any data entry forms down to three input options – name, email and comment.

Don’t… Overload it with pictures

A picture tells a thousand words, but too many pictures will look amateurish and like a spam website. When you design your website, you should consider what you actually need and want to put out to the viewers. What should you put on the site that adds value to your content?

Do… Update your website regularly

As you know web design and web technolgies progress really fast. No one could imagine that JavaScript would become an industry standard so fast. No one could imagine that <div> would replace <table> in couple of years. The same happens with multimedia. No one uses Adobe Flash technology in web video players, everyone switches to HTML5 video now.
If your website is older than 2 years, make sure to check its compatibility with modern browsers and web technologies. If you use WordPress platform, turn on automatic plugin and core platform updates, this would help you to keep your site safe and sound. However, don’t forget to visit your site from time to time. Some updates might not go well with your design template and you might notice minor or major issues with website layout. Usually, websites widgets get hurt. For example, you banner might float in an inappropriate direction or your site header might cover content. Or your old fashioned Flash video can’t be played anymore. To fix it, update plugins and edit the site code if necessary. Don’t forget to convert old FLV videos into a modern cross-platform format, so anyone can watch it on mobile or desktop browser. Remember that users don’t like stale sites, that seems to be abandoned by webmaster. Such websites don’t encourage to interact with it. So keep your website up-to-date.


Following these simple Do’s and Don’ts of website design, will allow you to avoid the common mistakes and, instead, focus on designing a great looking and functioning website.

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