2018’s Best Website Design Tips
Web Design is one of the most advanced fields ever-changing trends. The web design industry is one of the most demanded and competitive industries. There are millions of websites present on the World Wide Web now, with hi-tech advancements and innovative ideas implemented on their website.
In the past years, we have seen a rise in experimentation with AI (Artificial Intelligence), Chatbots and voice search interface over websites recently and these are expected to become trendier in the designs implemented in 2018. Like the fashion industry, you need to attract people with intriguing but straightforward ideas for them to be captivated in your site, which makes them a prospective customer since web design is one of the most dynamic fields in the marketing and public domain.
The upcoming year 2018 is going to be the year, where websites will hone and implement advanced technologies, but also with mobile-friendly clean and a crisp environment in their designs. There is going to be more inclination towards Security and the comeback of some old trends like animations.
Make Mobile-Friendly Design your First Priority
We are now in the smartphone era and more than 60% of internet users being through the mobile internet; websites should opt for mobile-responsive design since people want everything to be available on their mobiles. Making a responsive design is more appropriate for all the advancements that are happening these past few years, and it is not an option but a mandatory adjustment to include in the coding to be responsive and straightforward, to be able to adapt to smartphones, laptops, Macs, TV screens and any other technology that comes in the way of your website.
Designing a mobile-responsive site makes it more preferable for SEO Optimization as Google makes mobile-friendly optimization of websites as one of the most critical factors in ranking on search engine results.
People love to be on-the-go in this revolutionary age with making reservations, ordering food, looking for routes, entertainment, voice searches, learning and to connecting with people with their smartphones, hence making your web design mobile-friendly is one of the leading factors to consider.
Make the design simple yet efficient with quality content; avoid the use of large images, as they can be slow to load. Mobile-friendly sites mean less weight and fast-loading sites with a light-design. There is a study by Tyton Media that says, “62% of companies which designed their website for mobile platforms increased their sales”.
Security is the TOP-PRIORITY
A website without protection is almost a taboo these days. From the recent worldwide ransomware attacks to the leaks that happen nearly every day in the news, an unsecured website is a scare-factor for users to lose their precious data. There is also the fact that Chrome labels un-secured sites as harmful and these flagging will drive people right away from your website. You need to secure your site with an SSL Certificate to protect your site’s codes and algorithms, and also to protect each piece of data passed through your site either by the user or by the web host. In addition, adding high-security to your site ensures a positive boost for your ranking in SERPs. Getting a high-security Certificate for your site is not a big deal anymore, as you can install cheap SSL Certificate through many SSL resellers that offer certificates from top Certificate Authorities. Installing an SSL Certificate helps save the site from malicious attacks and data stealing. Certificate installation also protects all the advancements and hard-work that you have put into designing an innovative site.
Opt for a Flat Design with Typography
Flat Design is more user-friendly with less noise, cluttering and lesser loading time with a clean, dynamic site that is a treat to the eyes and simple design gives more clean space for skillful utilization such as animations or a simple illustration to make it beautiful for the eyes. The use of contrasting bright and bold colors, pictures and typography with simple, minimalistic design is making its comeback in 2018.
People have been playing it safe in 2017, but 2018 is going to be the year of welcoming bold colors with elegant designs. Using bold is not going to be repulsive as you opt for a flat design. Instead of high-resolution images, a web design that uses typography or illustrations is going to be the talk of the medium in 2018.
Typography is the use of Fonts as designs. We have seen more emergence of typography, and as people connect typography Stylish, simple yet elegant, it is becoming more preferred by web designers. Typography is seen as a compliment of innovative designing. It makes users connect typography with imagery along with the right implemented message. Unique fonts have been playing a significant part in many sites like the Facebooks Logo “F.” This kind of dynamic idea makes your site memorable for the users, inviting them to go further into your content and return in the future. Flat designs do not rely on Hi-Res pictures or substantial amounts of data to be captivating. Hence, it does not have to load irrelevant data when a user opens up the page. These can be designed with an experienced and well-informed web designer and developers.
Scroll-Triggered Animations and Parallax Scrolling are the Bomb in 2018
Animations have been an important trend like a few years back, but like many other things, people got bored with heavy animations that makes browsing a slow-loading factor, and the flashy bright ways animations worked in websites made people irritated. However, some recent interests in the innovations seem to make people long for seeing a simple website with easy-for-the-eyes kind of animations. Animations in can be lighter for the browser to load, and they are catchy which makes it a double win over the people.
Scroll-triggered animations are a bit complicated to design, but with a talented designer, a few moments is enough to complete the task. These kinds of animations are the pages that move (transitions) as we navigate through a site page. These capture the interest of the users, and adding more creativity to the site cannot hurt. Parallax scrolling is like images that stay in the background as the text or main elements scrolls from top to bottom. There are many browser-friendly innovative methods that can be implemented with just a few bucks to make your site the best in 2018. Animations are going to be a top trend in web designing in the year 2018.
2018’s Next-Generation Websites with Chatbots, AI and Voice Search options and Voice Optimization
Artificial Intelligence was a distant dream back in the 90’s and the early 2000’s, but now it is being implemented in every field possible. Chatbot and AI are everywhere from Google and Facebook to almost most of the famous websites online. We talk to a bot on an everyday basis as we call the service provider or when using Ok Google or Siri and they have started taking the initiative in every field, and a life without them is impossible anymore. These technologies do the work for us most of the times, and they are an exciting companion to encounter. As people are gravitating more towards AI and machine learning, 2018 is a year, which is going to see a rise in these in web designing.
With a smooth interface that includes flat designing, making use of Chatbots, simple interactive videos and voice searches will make seamless interaction a major win-win for web designing. With more mobile internet users arising, people want to be on the top of everything with results on the go. Hence OK Google and Siri are famous and has a good reputation, and 2018 will see more of Voice interaction for seamless browsing in websites to make the user experience a memorable one. Making use of these technologies and a clean and crisp design is not much of gambling, as there are more talented professional web designers who will make it happen.
Virtual reality videos are another trend to expect in web designs in 2018. Adding interactive videos, 3D designs, 360 modeling, 360 videos, edits with 360 images, video mapping are some of the overwhelming innovations to occupy websites in the upcoming year. There are many apps already available to achieve these on your website without further searches.
The idea to use animations, animation logo, Virtual reality, illustrations, chatbots and voice interaction is to make the use of your site a multi-sensory experience. These kinds of interactions always grab their attention through compelling visions and stay in their memory to make them visit again, which turns as a conversion point for your business.
Also, these advancements are a plus point to gain SEO ranking in search engines. The primary concentration is to add some of these exciting technologies along with complex-but-light coding and programming to cache more easily browsing that goes light on the data use makes it a non-deniable success with the users and also the search engines.
Beat Competition Through a Memorable, Unique Website
The upcoming year 2018 is going to be an exciting year for web designing as we can expect technological advancements, which will make the user’s experience comfortable, smooth, compelling, and seamless interaction. If you are a web designer, make sure to stay in the trend by including these options.