5 Benefits of Animating Your Website

The rise of the online video opened the doors to endless possibilities for non-static graphics in website design. One trend that has taken web design by storm is website animation. Animating certain elements of a website has the potential to grab user attention, increase engagement, seal more conversions, and increase sales. Explore all the exciting benefits of including animation on your website, and how to tap into this marketing treasure trove to improve your brand’s online presence.

1. Capture and Hold User Attention

User engagement is a difficult thing to secure in the age of constant entertainment. The average consumer interacts with hundreds of brands every day. Cutting through the clutter and making your brand stand out is no small feat. One way to grab user attention and keep them engaged from the moment they enter your website is with eye-catching animations. A brightly colored or moving element will immediately call attention to the site’s content. The more unusual and intriguing your animations, the better you’ll separate your site from the crowd.

According to one study, you have .05 seconds, or 50 milliseconds, to make a positive first impression on a website visitor after your page loads. That’s hardly any time at all to show users something they will like and want to continue reading. Animation can be an excellent UX design technique to improve first impressions and decrease click-through rates. The reader clicks on your site and immediately sees an attention-grabbing animation. The user then has a reason, and incentive to remain on the site and explore.

2. Increase User Engagement

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An animation is also an excellent tool for increasing user engagement with a brand. Animating website elements such as a call to action buttons or the navigation menu can encourage users to click, explore, and remain on a page. Animating a site with intent and purpose can help brighten a page and engage with site visitors for a better bounce rate. Incorporate animations into photo slideshows, product descriptions, website scrolling configurations, or the background of the entire site, for a more intriguing website overall.

Smart use of animations can guide the user through your sales funnel. With animated videos, you can bring your products or services to life, demonstrate the steps the user needs to take to complete the transaction and communicate messages to get your point across. There is a place for animation at every point in the sales funnel: to draw the user to click on the site, to nurture the UX as the user becomes a serious prospect, and then to convert the visitor into a paying customer. The simple addition of animation can help users complete the sales funnel instead of bouncing before getting to the final stage.

3. Conceal Slow Load Times

In the age of instant gratification, web users are less inclined than ever to wait for a website that takes too long to load. There are countless statistics detailing the dangers of slow load times. For example, one finding showed that 30 percent of participants in a survey would abandon a webpage after waiting six to 10 seconds for it to load. A one-second delay can decrease customer satisfaction by as much as 16 percent. Most shoppers (79 percent) said they are less likely to buy from a site again after being dissatisfied with load time and site performance.

If your site lags for any reason that you cannot fix, conceal the wait time with a clever animation. Hiding wait times is one of the oldest uses for animated elements. Animation influences the user’s perspective on the situation. Animation can turn a customer who would have been irritated at the wait to one who is entertained by your graphic. Best-case scenario, there is no lag time at all. Worst-case scenario, your visitors have something entertaining to watch while they wait. Either way, visitors have a better overall experience on your website.

4. Customize Your Content

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“Custom” has always been a key term in website design, but it has especially been a goal in UI/UX design in the last few years. Millennials look for personalization wherever a company can deliver it, from tailored advertising to unique website graphics. Custom-made animations are excellent tools for establishing a brand’s unique tone and personality. Creating custom animations that match your theme and desired goals can show website visitors that your company offers things your competitors do not.

Website personalization takes customer data and uses it to give each user a tailored, customized UX. Combining website personalization with enticing animations enable marketers to create a complete one-of-a-kind marketing experience that can ultimately boost business. A brand could collect and analyze user data and use the insights to come up with animations that best suit the individual user’s needs. This level of personalization is exactly what the modern-day user seeks in a company.

5. Increase E-Commerce Sales

Animations are currently on the list of top e-commerce website design trends. Animations go hand-in-hand with e-commerce because online shoppers are looking for exciting, interactive experiences from brands. Using animations to create something like a relevant game, for example, can be a great way to hook online shoppers and keep them on your website longer. Cultivating a connection between the site visitor and your brand through animated gamification can be just the thing your site needs to differentiate itself from the competition.

One smart way to use an animated game is to request user information before you grant access to the game portion. Ask for users to input their information as entrance into the animated game. The game presents an incentive to enter the information. It can also serve as an introduction to some of your e-commerce products or services, using animations that resemble what you sell or a game that makes sense for your business goals. Animated games are fun, intriguing, and useful tools for communicating with your audience and capturing important user data.

Learn How to Animate Your Website

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Animating your website can mean anything from adding a few small hover effects to creating high-quality, full-screen moving images. The decision will depend on what type of animation will best serve your purposes. Thanks to improvements in technology, the barriers to adding animations to a website have come down. High-speed user connections and the ease of creating original animations have made this feature a simple, practical, and rewarding endeavor.

To create your own animations, first, decide which type you would like on your site. You may want to use it for progress animation, visual feedback, creative storytelling, scrolling animation, or try other popular techniques. Then, work with a digital design company that can bring your animation ideas to life. A web designer can work with you to come up with the best animation technique for your goals, and hire contractors to sketch or create the animations. The designer can also test the effectiveness of the animations on your site, and make alterations based on key performance indicators.

If you don’t want to work with a designer, you may be able to implement simple animations on your own, using a basic understanding of website coding. You will need to know how to use CSS3 animation properties to make small changes to your site. You will first specify which “@keyframes” to use for the animations, and then declare the animation’s style, color, duration, and other aspects. Remember not to use too many animations, as this can make your site too busy and difficult to navigate. Utilize animations with purpose, and measure their performance regularly for optimal returns. When in doubt about creating animations, go with a professional.

How to Choose the Ideal Design That Will Appeal to Your Specific Target Audience

In order to become the successful entrepreneur you want to be known as in years to come, it is important that your marketing efforts reach the specific class of people who actually want to purchase your product.

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Why Is This Important? Let’s Find Out

  • Knowing Your Target Audience Tells You Which Marketing Technique or Tools to Employ

In driving sales for a service you provide or a product you have on sale, a one size fits all marketing procedure will not work out here effectively. If you are able to find out the particular demographic who want your stuff, you can find out their needs and wants and tailor your service or product to suit them thereby influencing their buying decision to lean towards you.

  • Guides You in Prioritizing Resources

If businesses know clearly who their target audiences are, they can dish out resources to promote the exact services or products their consumers want the most. Rather than pour them into other areas that will not bring in preferred returns.

  • Identifying Your Target Audience Can Help You Bank an Investor

Target audience data is one of the key things lenders and investors look out for when they want to support a business venture. This data tells the investor that you have knowledge in your industry and that your plans for the business are on track.

  • Clear Cut Planning

Any business mogul who knows his/her target audience can efficiently follow their audience and adapt whenever they do as well so as not to lose them.

But how will you enjoy all these benefits if you don’t know who your target audience is? Find out who they are here.

Once you find out who your target audience is you can move on to other marketing strategies for your business. Let’s start with content marketing.

Before anyone creates content for the service or product they offer, they have to know who their target audience is. When you create content for your business, how you present it matters a lot. The finishing of every product is vital since it is what attracts consumers.

With content marketing, most people like to host them on their websites. Since websites are like the finishing details of the content in this sense, a lot of attention and thought has to be put in designing it because this is what will attract consumers to your product when they are impressed enough to the point of reading the content.

Thus, a website should be developed for attracting and suiting the taste of consumers in mind. Only then will it be productive enough in fulfilling its purpose of getting the business’ name out there to the appropriate consumers.

Here Are Some Steps to Come up with a Design That Will Meet the Expectations of Your Target Audience

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Step One- Think About Color Psychology

Color is one thing that is often overlooked although it is one of the ways that can pull in new paying customers with minimal effort.

There are few rules concerning color combinations that apply universally even though there are a few exceptions. Let’s look at how color can work in attracting consumers.

  1. First of all, consider the age of your target audience: Everyone knows that children appreciate bright colors. If your target audiences are babies, toddlers, and children in the pre-adolescent age gap, incorporating high contrast and primary colors into your website design will be the best decision to take.

With teenagers, it will appropriate to go with feminine colors like pink (teenage girls love this color). Ethnic and multicultural tones, however, work best for older teenagers who are gravitating into adulthood.

It has been observed that adults quite dislike yellow. They prefer more complex colors particularly those with unusual names.

  1. Think of the status of your product or service: If your product is to cater to the rich and will be considered as a luxury product or service, then the color black is the way to go. Because it is associated with power, sophistication, and elegance and has ever classic exuberance, you should use it. On the other side of the spectrum where you find white, this is another ideal color to use extensively when developing a website for a luxury service or product.
  1. Choose a color for your website based on the gender of your target audience: A study has stated that women mostly like blue and green as do men. As a matter of fact, women also like purple but roll their eyes at brown and grey. Men do like the color black but do not really like purple, brown and orange.

Step Two- Think of the Layout of Your Website

Everything you will host on your website should be presented in this manner. One that’s attractive whilst bringing the message needed vividly at the same time hence this stage needs careful thought and execution.

Here are some tips to guide you in deciding on the right layout design for your website

  1. The type of content width to go with be it full or boxed width: Full-width designs are considered to be more creative since they work well with graphics loaded websites. With this, background images can stretch to cover the entire width of computer screens. They also happen to be the popular one among the two. Boxed width, on the other hand, has a frame on both sides of the screen. It is better suited to business oriented websites since they appear more professional.
  1. How you want your header layout to appear: Website headers are of many types. While some may contain videos, images with text overlays, slideshows or more, others also include a simple image of the business’ logo. Choose one that can best communicate what your business is about.
  1. Navigation Bar: How do you want it? Where do you want it positioned? What color should it be? These are questions to ask yourself?
  1. Usability of the website design: When deciding on the little pieces of your website design, keep in mind that when combined, they will have to work together perfectly and provide visitors with a great user experience. Also, your website design layout should be one that is mobile friendly because everyone uses their mobile to browse lately. You can partner with a user experience agency to achieve this

Step Three- Get to Know Fonts and Decide on the One to Choose

To a large extent, website fonts also play a significant role in swaying consumers to your side. This is because fonts have the power of making your website appear better and giving your visitors a sense of calmness.

Here are some tips in choosing the right font for your website

  1. Choose one that exudes the feel you want visitors to have when they visit: Fonts with very clean cut designs and thin profiles appear to be more modern. Go with these if you want a contemporary vibe to your website. If you want a romantic feel to your website, going with the vintage font designs will work best for you.
  1. Choose a font that’s easily readable
  1. Decide on a font that’s adaptable and can work well no matter its size, weight or style.

Other things to keep in mind with fonts is this:

The color to go with it and the spacing you will put between them.

Quick Tip……

Fonts that are considered safe to use by experts are:

  • Times New Roman
  • Arial
  • Verdana
  • Georgia
  • Courier
  • Helvetica

Once you have finalized your decisions for the above three steps you can set the ball rolling on your website.


Takeaway Point

Test use the website for an amount of time before you launch it. Share the link to your website among your friends and family so they can peruse through and provide appropriate feedback as to how it stands. Seek expert advice as well.

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