Over the last decade, the number of people using social media around the world has hit all-time highs, with the number projected to hit 2.77 billion by 2019. This is according to statistics gathered by Statista, which also published data revealing how 2.46 billion social media users were active in 2017.
The aim of social media applications and websites, such as Facebook, Instagram and Twitter, is to encourage input from online communities, collaboration among businesses and content-sharing, whether it is in the form of images, videos or interactive links. Many chief marketing officers (CMOs) feel confident that social efforts can improve brand awareness and increase loyalty on a wide scale.
So much so, in fact, that as of 2017, the number of registered businesses adopting Instagram as part of their marketing tactics was a whopping eight million. Add to this the fact that 65 million businesses utilize Facebook business tools and it is clear that in order to survive in today’s digital world, building an online presence is essential. One simple, yet effective way of accomplishing this is to create custom stamps.
What is custom rubber stamp promotion?
Picture a mailing office for a second and one of the first things that will come to mind is a stamp, right? You know… those wood-mounted stamps with self-inking rubber faces? Well, these handheld tools are more than just a piece of apparatus for dating incoming mail and organizing documents.
Generally, custom rubber stamps will display a corporate logo and address or contact number. In the case of increasing social media following, yours should depict a brand image and social networking details.
A custom rubber stamp can be created according to your specifications, e.g. the size, the color of the inkpad, the embossed image/logo, the font type, the placement of text, etc. Some products might even have adjustable parts, allowing you to set specific wording. (This gives you an opportunity to include your Facebook/Instagram/Twitter hashtag and boost your chances of trending on the Internet.)
Why not take inspiration from the Mail Art Movement back in the 1940s and slap your social media info onto the outside of an envelope? This will garner interest before the recipient even opens their mail and who knows, it might even catch the mailman’s eye! Custom stamps may also be utilized to increase your social media following by marking holiday cards, public phone books, library/supermarket/school notice boards and free prizes, such as bags, hats or stamped stationery.
Why does social media matter for business?
Every single business, no matter what niche market it falls into, will depend on one specific thing to ensure they stay afloat – customer retention. In today’s day and age, this can be achieved with magnanimity using social media platforms. Since social media is so easily accessible on the move, in different countries and from all kinds of devices, like smartphones and portable tablets, you really don’t have any excuse not to join the social media bandwagon.
Let’s imagine two companies in the same industry were battling it out. One of them uses Instagram for marketing, while the other takes a backseat in the hope that traditional marketing methods are still as powerful as they once were. Who do you think is going to win? Of course, it has to be the brand that remains active on Instagram.
Why, you ask? Well, when social media is utilized to its full potential, the following things can be accomplished:
- Build Brand Awareness
- Engage with Users
- Generate Traffic and Revenue
- Remain Consistent Online
- Improve Customer Service
- Encourage New Opportunities and Feedback
These Companies are Mastering Social Media…
There is no better way to set yourself up for success than by taking inspiration from other like-minded companies. Those companies needn’t be in the same industry as you to really motivate you, so long as they are creating a buzz on social media with their marketing efforts.
Take a look at how a handful of well-known businesses are dominating people’s newsfeeds:
- Staples – This stationery company’s team upload entertaining imagery to the Facebook page, which sends traffic directly to Instagram.
- Uber – This global transportation company has been known to offer free rides and discounts to people who share their posts on social media!
- Oreo – Take this chance to follow Oreo on Twitter right now. The content is consistently fresh and is currently promoting the Android Oreo operating system.
What influences the size of social media following?
To ensure your custom stamps generate the most exposure for your company’s social media pages, make sure you consider the following influential factors:
- Frequency of Posts – Generally, one post per day is sufficient, but two is optimum. Remember to post at specific times for extra shares and engagement, based on your time zone.
- Involvement of Audience – Social media users don’t want to feel as though they are following a robot. Include questions in your posts, upload behind-the-scenes videos of your team talking to the audience and don’t forget to respond to comments!
- Benefits for the Followers – What does your social media page offer for the followers? Breaking news? Prize giveaways? Whatever it is, be sure to remain consistent and prove to your worth to followers.
Does quality or quantity matter the most for promotional purpose?
A high-quality following can be attained if you market your social media avenues with custom stamps. Combined, quality and quantity can do wonders for your business, but it seems the same cannot be said when they are separated. For example, a Facebook business page with millions of ‘likes’ will be of no use if the owner of the page purchased those likes, rather than building the page with organic traffic.
Keep in mind that the vast majority of companies that sell social media followers will focus on making your page look good from the outside, when in reality, those followers are nothing more than a robot. ‘Ghost accounts’, as they are known, are low-quality, inactive accounts that provide nothing more than making a page look good.
How to Effectively Create Custom Stamps
The process is made easy, what with a plethora of custom stamps companies allowing Internet users to choose their preferred stamp features, e.g. font, images, size and design. Simply select your desired size and upload your company logo in an image file. After doing so you can arrange delivery, but not before setting the specifications, such as the size and positioning of text.