Taking The Next Step With Your Design Business: 5 Tips to Expand
Growing any business can be tough, and when it comes to design, it’s an industry that is both subjective and hugely competitive.
Making the first steps to get your business off the ground can be tough, and expansion can be even more difficult.
There’s plenty of advice out there for those who do want to take their design business to the next level, and in many cases, it might be the perfect time for you to do so.
If you’re looking to expand your business in 2019, below you’ll find some of our top tips to do so.
1. Look For New Talent
They say two hands are better than one, and that really can’t be denied. If you want to increase the workload of your design company, then you’re going to need more people to do that work.
There are a number of ways in which you can hire a new pair of hands. You can simply hire a new member of staff to work with, you could outsource your work, or potentially even look for new investors to become play an active role in the business.
Naturally, with the work not already in the bag in many cases it can be risky business, but if you get the right people involved, then it could well pay off.
Hire people who can already bring in new clients or investors who have the capital to go and pitch for new work.
2. Improving the Workspace
Productivity is the key to most businesses, and much of that revolves around your work environment.
Improving a workspace can make what you do much more efficient, and there are many ways to do this to suit all budgets.
One of the most cost-effective ways to purchase used furniture and appliances is purchasing used desks, chairs, and other items on sites like eBay or Craigslist. It’s easier than ever before to buy used goods online, and even if you’re a little hesitant about buying from strangers, you can find trust in doing a background check on the sellers. There are tons of great tools to do this, with the best people search engines including BeenVerified, TruthFinder, and Instant Checkmate.
3. Add New Products or Services
Of course one way to expand your design business is to expand your offering.
No matter what you design, there are ways in which you can diversify, not only being able to target existing customers but tapping into a completely different audience too.
For example, if you’re a commercial web design business, you might want to expand into copywriting or SEO, maybe even offer social media services.
4. Expand Into New Territories
Expansion doesn’t necessarily mean offering new services or hiring a dozen new employees, one of the best ways to do so is to expand in new territories, whether that be regionally or internationally.
With many businesses trading and operating simply online, it’s easier to lower with clients across the world than ever before.
Start connecting with people from further afield if you believe you can offer them a service. Distance should be no barrier.
Of course, once the extra work does begin to glow in, expanding the workforce could well be necessary, eventually even expanding offices into new territories.
5. Up Your Marketing Game
Expanding your reach to new businesses and potential clients can often be done relatively cheaply by simply upping your marketing output.
Advertising on social media will help you reach a target demographic and by engaging with such an audience you can really improve your brand visibility and in turn improve the amount of work coming into the business.