Resisting the dark side: A primer on dark pattern UX

User Experience has come a long way in the last decade, especially in the world of web design. Now more than ever, people are more focused on making sure the user not only has it easy, but also enjoys the product or service that they’re using.But whilst most people are working to form a more usable and enjoyable web for the user; some work to deceive the user and trick them with UX techniques known as Dark Patterns.Dark Patterns are user interfaces or user experience techniques designed precisely to trick people.

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