How to Write with your Brand’s Voice

Businesses obsess over their visual brands. They spend days debating the typeface selection, but give no thought to the words.In most cases, a company will assign the first wave of written communication to someone internal who’s “good at writing.” This is usually an English major, who knows a lot about spelling and grammar, but knows nothing about how to bring a brand’s voice to life. So how do you get your brand’s voice to resonate from text?

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