A Deeper Look into the Design of the BlackBerry UX

With the BlackBerry 10 operating system raising the industry bar for user experience, BlackBerry is once again showing why it is still a business smartphone competitor. While other brands have stretched a consumer paradigm to fit business needs, often compromising security in the process, BlackBerry has built on its solid business base to create a platform that accommodates consumers without sacrificing enterprise standards. BlackBerry’s new OS poises the company to entrench itself more deeply among business users while expanding its reach into the consumer market.

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