4 essential UX rules taught by eye-tracking research

Web designers use a lot of tools to make the sites they design the best possible for site visitors; one of the best ways of achieving this is incorporating actual science and research into design to maximize user satisfaction.Eye-tracking research provides designers with a blueprint of sorts to guide them on the priorities with which site visitors generally absorb the information on any given site.Eye-tracking research also tells us a good deal about the way in which site visitors read websites. So just what does this insightful research tell us about the average site visitor?

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