Website Optimization for Mobile Devices

There are billions of people on Earth, and more and more people are using mobile phones. A mobile phone gives you access to the world. 

If you have a small business, target their phones. That’s where they get all their information about products and services.

For that, your Website needs to be mobile-friendly. That’s where we can help you out. We will show you how to get your Website fit for mobiles. But if you want the professionals to handle your Website design, that is also possible.

There are a lot of tasks necessary for good mobile-friendly website optimization. Some of these tasks are simple, while others are tough. Do all of these things, and you will need a website worthy of mobile traffic.

Google’s Mobile-Friendly Tool

The first thing you need to do is check how your site is doing in terms of mobile-friendliness. If you do this, you’ll be able to find out which aspects need work. This will be the guiding force for improvement.

A great way to see how your phone is optimized for mobile is by checking it out on different devices. Check the aesthetics and functions of both Android and Apple phones and tablets.

Take note of the loading time and how easy it is to navigate. You should also check if the content is relevant. The whole idea is to provide the user with a seamless experience.

Next, use the free Google test. All you have to do is type in your URL and then run the test. It only takes a couple of seconds. You will find a list of all the improvements you can make to your Website.

Theme responsiveness 

Theme responsiveness dictates whether your Website shows the proper rendering, regardless of the device. It shouldn’t matter what the size of the device is. Luckily, most themes are responsive today.

To see what your site looks like from different devices, go to your dashboard. Next, go to appearance and then customize. You will find the different devices in the left corner.

With this, you can see what the site looks like on each device. Once you have taken a look at each, you can see the changes that will make the user experience better.

Don’t worry if this process takes longer than expected. Theme responsiveness is really important as it will decide how much traffic you get.

Pick the Right Web Host

Picking a reliable web host is vital. If your web host doesn’t perform well, then all of your hard work won’t matter. 

Your web host dictates how quickly your Website will load. And in mobile optimization, speed means everything.

Picking the right host ensures speed and mobile-friendliness. So, you need to get a web host that provides the highest performance and lowest downtime. You can go with a VPS hosting plan for good performance and an affordable price.

But if a VPS hosting plan is not capable enough, then go with a dedicated server. If you do so, you will get plenty of speed and security. The entire server will be dedicated to your Website.

Increase Site Loading Time

Speed is everything when it comes to being mobile-friendly. You have to make sure that your Website loads as fast as possible. This will lower bounce rates and improves the user’s experience. 

Google came up with a “Speed Update,” and this has made speed a factor in page ranking for mobiles. So, the faster your website loads, the higher your site will appear in search results.


Implementation of caching lowers the loading speed. The reason behind it is that some of the files from your Website get saved on the user’s device. This means that the Website will take less time to show up in the future as less download is necessary.

Many caching plugins are completely free for you. However, there are some web hosts that include it as part of their package.

Content Delivery Network

Content Delivery Network or CDN helps you save your files on different servers. The servers are far apart from one another geographically. This results in more balanced loading time. It also uses less bandwidth.

Compress Images

Sometimes, it’s the large images on your Website that slows the loading time. So, you should compress the files so that they occupy less space. This will not affect the quality of the image.

TinyPNG tool and ShortPixel plugin are some sites that can help you compress your image files. There are many others, some of which are free while others are not.

Shorten Your Code

You need to optimize all of your code. This means HTML, CSS, and JavaScript. Efficient code results in faster loading.

Keep Everything Up-to-Date

Don’t use outdated software to run your Website. This will result in slow performance and lack of security. So, update your plugins, CMS, and themes all the time.

Redesign Your Pop-Up Ads

Your pop-ups can do a lot of damage. Some people will stop visiting your Website if they find too many ads disturbing them.

So, make pop-ups in a manner that’s not obstructive. The pop-ups should only appear in a certain portion of the screen. It should not appear in front of important or functional aspects.

Don’t make pop-ups that are difficult to close. It’s irritating to figure out how to close ads that don’t have clear symbols like a cross, and they cause you to lose visitors.

You want to make all of the pop-ups as avoidable as possible. But if you have pop-ups that contain essential information, then it’s different. In that case, make sure that the ad gets good exposure.

Pop-up penalties are now in place as a result of enduring pop-up ads for so long. Now, if you hamper the user’s experience for the sake of profit, you will be punished.


AMP is a way of making versions of your site that are mobile-friendly. Ever since its arrival in 2015, AMP has spread. It ensures peak performance for mobile users.

AMP trims content, unnecessary files, and layouts. And luckily, you don’t have to be tech-savvy to use AMP pages.

Finally, Create an App

You should consider creating a specialized app for your Website. This will increase user-friendliness and give your users features to play with.

Getting an app for your Website will help you spread information easily. It’s also going to increase your interaction with your users.

You can create an app using code or get a developer to create an app for you. There is, however, another option known as AppPresser. This makes your Website function as an app for mobile users.

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