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Category Archives for "Marketing"

The Objective of a Profitable Email Marketing Campaign

Email marketers are in a never-ending quest to send emails that have a great impact and produce tremendous results. They tirelessly design the excellent message and fine-tune tactics for breaking through inbox clutter. Then they scrutinize results for ideas on how to improve in the next round.  However, no matter how much is learned in […]

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The Art of Rebranding: 7 Steps to a Successful Makeover

Rebranding just like evolution comes to us all: from our personal lives to relationships, and most importantly to our brands!  Rebranding is a necessary facet for the growth of every brand. Often times, there’s the need to break free and transform your brand to represent new values and mission in order to reach new goals […]

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The State of Video Marketing in 2019

Featured image courtesy of Flickr. Video marketing has more than proven its worth over the past few years. It has turned into a staple in marketing, but it’s constantly changing and giving new opportunities to marketers to create entertaining content. Everyone is doing it and it’s easy to get into, so there’s no longer an […]

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How to Design a Mobile App for an m-Commerce Business

Not so long back, entrepreneurs doubted if they needed a mobile-responsive site. When desktop-based online stores were already performing quite well, wouldn’t spending on mobile optimization be a redundant investment? Gradually, stats coming from reported sources blew their minds, and consequently, their perceptions changed. Mobile-responsiveness became a necessity than a choice. In 2017, eCommerce stores […]

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Creating A Startup with Digital Marketing Tactics

When a text message arrives on your phone about the upcoming sale at your favorite store or an e-mail about a contest with a raffle of your favorite product pops up in your inbox, and when you buy a product in a store because your favorite blogger advertised it, the excitement you feel isn’t accidental. […]

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