Artificial intelligence is something that brings a lot of excitement. We see it everywhere; it’s used in chatbots, in banks, in everything remotely-related to management. We even have AI that translates texts for us and manages our content.
Still, designing is about arts, creativity. You don’t imagine a machine being ‘artsy.’ It needs to feel the design that is about to represent your business. Or at least, that’s how it should be, because recently, AI has become even smarter. The more it ‘sees,’ the more it learns. And with pictures galore available online, it’s not that difficult to imagine a computer coming up with a nice design. So what is the future for a web designer, let’s discuss this.
What is Artificial Intelligence?
Have you ever watched The Jetsons when you were a child and marveled at how human-like Rosie the robot maid was? Yes, that’s what AI looks like. In that futuristic kind of environment, it was difficult for us to imagine that we would actually have software that can think for itself.
Basically, AI is a fairly simple concept. While it may not necessarily be a robot with arms and legs that goes “beep beep” all the time, it’s still a machine that can complete duties in a smart way, without having to rely on human intervention.
AI is based on machine learning, because yes, machines can learn. Once the software is exposed to new data, it will remember it and will eventually apply it to future circumstances that will ask for that data.
Traditional computers will function on a program that has been preset. However, machine learning will use certain algorithms to learn on-the-go, and you’ll only have to show it once. The machine will remember.
Imagine showing a human a couple zillion pictures and tell him to remember them from one day to another. It’s impossible. On the other hand, AI can run through all those pictures and learn from them, without forgetting what they learned in the next couple of hours.
How Will AI Affect Designers?
If you’re a web designer, don’t worry. Rather than being completely replaced by AI, it’s more like you will be helped by it. Generally speaking, AI will just help the designer be smarter, just like what happened with most of the other fields that use artificial intelligence. AI is simply an opportunity to make things easier for us.
A machine in the designing world will allow you to make quicker decisions, which will free up your time from doing routine work, time that you can focus on doing other stuff of more importance.
Here are some benefits that you’ll reap with the introduction of AI into the designing world.
1. Designers will no longer start from scratch
The most annoying thing a designer has to do is stare at a blank “canvas,” wondering how they should start because we all know that starting the project is actually the most difficult part.
AI, on the other hand, will use algorithms to suggest what kind of canvas you can use as a “starting point.” All that will be left for you to do is customize it and make it look unique. Personalize it by adding the “feeling.” Plus, since the base will be there, there won’t be a need for lost time on testing sessions.
When it comes to designing websites, for example, there are website builder platforms nowadays that already use AI. Bookmark Website Builder, for example, is AI-driven. You sign up, put in your company name (which you can change later), your industry, and AiDA will come up with a complete website for you within minutes.
This starting point will make it so much easier for you; the Bookmark’s AI has chosen that design to fit your type of business and location, saving you a lot of time.
2. It will be easier to create logos
Creating the logo for a business is the most crucial part of getting the success going, but at the same time, it’s also the most time-consuming part of everything. It always comes with rendering, back-and-forth bickering with your clients, and overall a lot of nerves wrecked in the process.
AI will make things easier by suggesting logo ideas for a certain kind of business. It will take into consideration the name (wordplay), the type of industry, the aim of the business, and so on. All you will have to do is pick the one that appeals the most and edit it according to your preferences.
Logojoy.com, for example, is an AI-driven logo making company. You choose what style you want, pick a color, and then wait for the Logo Joy AI to generate logo ideas for you to choose from. You can then easily edit the logos and refine it based on your preferences.
3. It will be easier to choose a color palette
If you choose the wrong color palette for the type of business that you are running, it’s very likely that you’ll lose views because of that.
Artificial intelligence will take your logo into consideration, as well as the type of business that you are running, and will suggest a color palette to you. This will save you a lot of trouble in the trial-and-error process.
4. It considers the user’s journey
Most of the time, a designer will consider the “art” part of the project to make a website look good. They will create what they believe looks good, where they believe it does. It’s more the personal preference of a designer.
On the other hand, AI will read through customer journeys and understand what looks more appealing to them rather than to you. This will allow you to make a more appropriate design that will improve the engagement, and therefore, increase the conversion.
5. It will help with ad placement
Once more, ads also need to go through trial-and-error before settling on a model and placement. Should you go with the red button or the blue one? What placement is more likely to get clicks? AI will work by analyzing the behavior of the thousands of viewers online, and determine which one is most likely to be successful.
Many people seem to believe that web design is dead and that they will lose their jobs to the AI. In truth, it just means that they got a helper. AI will only suggest things to you. The final choice will be left for you to make.
It’s really hard to say how much AI will influence the world of design in the future. This collaboration still has its blind spots, and while the software is rapidly learning, you still can’t let it do the job 100% by itself.
However, companies like Bookmark and Logo Joy already started using artificial intelligence for web and logo designs, which means that we are one step closer to the future.