New businesses emerge almost every day. Many of them are trying their best to reach out to their target audience in the hopes of making a sale. In most cases, small businesses find themselves competing with big companies that allot thousands and thousands of dollars for their marketing campaign. Undoubtedly, they are at a disadvantage.
The worst thing that can happen to your business is to be forgotten. You don’t want your company to be just any other business in your industry. But in today’s competitive business world, standing out in a crowd is no easy task. Businesses from different parts of the world are vying for the attention of consumers. As a start-up, how do you make sure that your message gets across?
For small businesses that are looking to grow and succeed, it is important now more than ever to distinguish yourself from the competition. This is where branding comes in.
In order to stand out in the business world, you need to create a consistent and memorable brand. Branding is not just a fancy marketing term; it is an important part of every business. It is who you are as a company, how your target audience perceive you to be and who you want to be. It is what sets your business apart from your competitors.
Having a brand means having your own unique identity. Think of your brand as a person. Each and every one of us is different. We have different personalities, characteristics and looks. The same principle also applies in the business world.
Your logo is the core of your brand’s identity
Your business logo is the foundation of your brand. Your brand’s identity is visually expressed through your company logo. It is an extension of who you are. It’s a visual symbol that represents your business. Since it’s the first thing that people notice, people will make judgments about your business based on your logo.
A boring, sloppy or poorly executed logo will make people less confident about your products and services. No matter how good your products or services are, consumers will move on and do business with someone else if they don’t trust you initially.
Having a well-designed logo builds trust. As a start up, you need to make sure that your business puts its best face forward. To do this, you need to make sure that you have a powerful logo. It should be timeless, catchy, distinctive, easily recognizable and relevant to your business. Remember, a good logo doesn’t just make a good first impression; it can also have a lasting impact on your company.
Now that you know the importance of having a solid brand and a good logo, it’s time to take action. With the abundance of inexpensive logo-making tools out there, you might be tempted to create one on your own. We all know that great logos are not easy to create. If you want to represent your business in a professional way, we advise that you hire a professional to help you with your logo design. In this case, Logo Orbit may be of great help.
Logo Orbit has an online logo maker that provides you with a wide variety of custom logo designs and concepts. To start, you need to provide certain information about your business such as your business name, slogan and industry. This is important so as to ensure that the logo they provide matches your brand. Based on the information that you have provided, this tool will provide you with more than 50 different logo design concepts, which you can choose from. Not only are these logos 100% original, they’ll also be presented to you in a matter of minutes – 3 minutes to be exact.
What’s interesting about this is that they support freelance logo designers. Aside from the works of their in-house designers, Logo Orbit also features the works of other freelance designers from different parts of the country.
When working with clients, designers usually come up with different concepts and designs to present to their clients. By the end of the project, the client will just choose 1 logo and all the time and effort he exerted in creating all those logos will be put to waste. Logo Orbit encourages freelance designers to submit those unused concepts and designs and actually get paid for them. Those unused logos shalle then be uploaded into their database and then match them with the needs of their clients. It’s a win-win situation.
If you have a specific logo design in mind, that’s fine as well. They have experienced designers who are up to the challenge. Just tell them what you want and they’ll bring your idea to life. If you aren’t pleased with their work or if you have any revision request, they’ll continue working on your logo until you’re satisfied with the results.
Whether you’re a start-up business looking to create a custom logo for your business or an existing company looking to refresh your brand, Logo Orbit can provide you with the services you need. They can help you with everything you need from logo to complete brand identity.