The Ultimate Guide for Successful Google Ads Campaign Management
Do you know what happens when you search for a product or service in Google? Thousands of advertisers start fighting only for your click.
Do you understand why? Because your one click to their website may eventually lead to a sale. But how does it all happen?
All credit goes to Google Ads, a fantastic online advertising program from the search engine giant. It lets you create online ads to reach your target audience that may be attracted to your product or service.
However, earning money from Google Ads necessitates a good ad strategy and giving it a reasonable amount of time to get a successful campaign.
This article explores some of the ways you can understand Google ads campaign management.
Tips to Create an Outstanding Google Ads Campaign
Once you plan and set up your Google ads campaign, you’re only half done. Your campaign will be an ultimate fail if it lacks reviewing, auditing, optimization, and refining your target audience.
To run a successful ad campaign, you need to comprehend the steps you must follow. Some expert digital marketing agencies such as Phoenix Media Bangkok can support you in running a successful campaign.
These are the factors you need to consider to design an effective campaign.
Create a Solid Campaign Structure
If you want your campaign to be productive, you must come up with a solid structure. The structure of your Google Ads campaign consists of your account, campaigns, Ad groups, Ads, and keywords hierarchically.
Let’s look at their definitions that will help you later in managing your campaign.
Having your own account is vital as it takes care of all your advertising campaigns, starting from creating a new campaign, updating payment information, and evaluating the overall performance. You will need your Google account to log into that account.
The campaign you’re running encompasses the budget and settings for that specific campaign, including your ad groups, ads, as well as keywords. You can run several campaigns using Google Ads.
The Ad group under your campaign consists of ads and targeted keywords. Based on your campaign, it has a specific theme, such as study abroad, holidays, etc.
Assuming that you’re targeting the right ad group, the next critical factor is the Ads that feature ad copy. Your Ad copy entails a lot of work before the ad goes live.
To get the optimum results, you can also create multiple versions of Ad copy for a particular Ad group to determine which one gets the most attention and clicks from the target customers.
Keyword selection is one of the most critical parts of your campaign. You need to find the right keywords that will cause your ad to appear in the search results.
Since it’s tough to know the exact keyword your target customers are likely to search, you can coordinate with the theme of that ad group, for example, “Study in Canada” for the ad group “Study Abroad.”
You need to give your full attention to your campaigns, ad groups, and keywords to manage the Google Ads campaign successfully. Using multiple ad groups can be beneficial instead of putting all the keywords for a single ad group.
Audit Your Budget & Bids Regularly
The next phase requires you to assess your budget and keywords bids for your campaign.
Depending on the type of campaign you’re running, your bids may not target any specific keyword. For instance, if you are running a remarketing campaign, you may stick with the current keywords or add something new.
When it comes to the budget, most of the time, it costs $1 or $2 per click. Google Ads lets you set a daily budget, which you can use to calculate your monthly budget.
Google will also offer you bidding recommendations regarding the daily budget if you have an existing campaign.
You don’t have to implement these recommendations strictly, but you can use them for insight into the performance of your campaign. It’s because all these recommendations come from the data you’re sharing with Google.
Analyze The Keyword Targeting & Refresh
Keywords are a crucial part of the Google Ads campaign management. It’s because most businesses these days use keyword targeting to get their customers.
Since the phrases people search for can change, it’s essential to keep your keyword targeting up to date.
For example, instead of “best phones,” people nowadays search more for “best smartphones.” You can get an idea about the new keywords and how your keywords are performing using Google Trends, Keyword Planner, etc.
Also, if you have a small or medium-sized business, using long-tail keywords will be the best way to attract your target audience. It’s because, in a paid search campaign, a long-tail keyword possesses lower search volume and less competition, which is actually good for your business.
Consider Optimizing Everything
While you’re done with maintaining the hierarchy, budget, keyword targeting, then it’s time for the most exciting part – optimizing your ads, landing page, ads extensions, and many more.
Google Ads lets you optimize your ads in several ways, such as different ad offers, testing different versions of ad copy, and adding new ads for the users.
Instead of using the default settings, which show you the top-performing ads, you must adjust your campaign-level settings to test your ads to get the most accurate data.
Experimenting with the ad extensions is also a great idea as it can improve your ad’s performance and your Ad rank. You can include ad extensions like call, locations, site links, depending on your business requirements.
When it comes to handling your Google campaign, you need to optimize your landing pages as well. You must check your landing page’s transparency, usefulness, user-friendliness, mobile-friendliness, speed, etc. before you run a campaign.
You can include the CTA button, progress bar, etc. to improve your landing page.
After running your campaign for a few months, you will have enough data to refine your audience. You will notice from which location or device you’re getting more clicks and conversions, which will assist you in doing some experiment with your targeting.
Google Ads facilitates you in earning more money from your business, whether it’s by clicks or by conversions. However, to make sure the campaign you’re managing isn’t a complete failure, you need to follow each step correctly.
You can always get help from some campaign management services that will help to improve and update your ads.
However, it’s not that difficult to manage by yourself. By following the above tips, you can successfully manage your ads campaign.