We all are attracted to beautiful website designs and anything less; we discard them for not appealing. So as a designer you must stick to the rules that make a site worth visiting, at all times. The simpler the design, the better as it prevents clutter, offers seamless navigation and gives a sleek overall look.
How can a web design be improved? Following tips will reveal how:
Pay attention to Essential Elements
A fundamental difference between a good website and a bad one is that of important and not-so important features on its pages. For designers, it can be a real battle to narrow down which bits to classify as important and which not since everything looks essential to include on the website.
The workaround lies in identifying elements that your audience will focus. By keeping in mind your audience you can filter which sections or aspects of the site will engage your audience. Once you have achieved it, you are all set to embark on a journey of simplicity in design.
Employ the 80-20 method
The 80-20 rule dictates that 20% of your efforts bring about 80% of your results. Keeping the rule in mind, apply this method to your web design. Work diligently on the 20% of your website’s elements and 80% of your results (sign ups, subscribers, and sales) will come due to it.
The 20% may comprise your website’s copy, review snippets, media badges, testimonials or call-to-action button(s) and can be the only elements which may be of use to your visitor and by focusing on them, you can improve the website design.
Why is this method so effective? It is because it enables you to cut down on all the unnecessities present on your site. If your objective is to elevate the conversions, the clutter or the space that you have cleared via 80-20 rule makes the subscription or purchase button more visible, and your visitor goes straight to it rather getting distracted.
As humans, we are always looking at ways which will prove as an excuse for us to not complete a said purchase. With the slightest of distractions, a visitor will decide otherwise, thus, don’t give him any reason not to. The reverse is true too, eliminate 20% of the unwanted elements (sidebars and social media sharing widgets) instead focus on 80% of the useful parts to meet objectives.
Reduce the Number of Pages
Another aspect of improved web design is by having a fewer number of pages or places to click. If you must include a page, think if the content therein can be trimmed somehow because if every inch of the content is an absolute necessity and if there is a chance that the message can be conveyed in fewer words, compact it to the excessive page count.
You can also look to merge or fuse pages together. “About Us” and “about the site” are two sides of the same coin. In such cases, combine the content together so that there is one dedicated page for the “about” section. Don’t overcrowd your website by having a separate page for each section when they can be fused together as in the example above.
Furthermore, when there are less number of pages on your website, your visitor will have not only fewer places to click on, but it also simplifies your navigation menu. When there are lots of navigation menus, you will see that a user becomes too overwhelmed by it that he leaves the website contributing to an increase in bounce rate.
‘Above the fold’ content and limited color palette
Moreover, you can also seek to capitalize on a design by providing more content above the fold. Here the user does not have scroll down rather the main content such as call-to-action (CTA) shows up on the screen, adds to the efficacy of site on the whole.
Don’t use many colors but choose to settle for 2 or 3 major colors to limit your color scheme. This cap on the color scheme will leave your web design visually simple.
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