Are you struggling to boost website traffic?
Today, the most common problems for business owners face the lack of website traffic. Most of them are fed up of getting a noteworthy percentage of their search traffic from the past years and are searching for some effective ways to bring out applicable website traffic.
If you ask digital marketing expert for business owners, what they would desire the most in the globe, their answer will surely be “more visitors”. What frequently comes after customers on a business? Yes, maximum traffic.
There are various ways to boost website traffic. Through this article, I attempt to provide internet marketers and business owners a complete fuel to drive actionable traffic to the website.
Now, let’s get into quick hacks to boost website traffic:
1. Know your present traffic statistics
Before you begin to boost your website traffic, you should know your present traffic status. This is your starting point. From here, you can check how your attempts are coming up to your traffic growth.
So, be sure you have Google Analytics tracking code set up, if not be quick and set up.
When you have at least a few days of website traffic under your belt, evaluate your website traffic report on Google Analytics.
Check out the key metrics you have to focus on:
- Unique visitors
- Page views
- Pages per visit
- Average time spent on website
- Bounce rate
- Traffic sources (direct, search, referral)
- Exit page
2. Develop Better content marketing strategy
This is the main point where most of the business gets stuck. Either they do not have a content marketing strategy or they are unaware of it.
You can follow all the SEO techniques, but without a proper content marketing strategy, you are just wasting your time and effort.
Still confused how to develop a better content marketing strategy?
Before getting into it, let’s check out the types of content which must be included in your content marketing strategy:
A perfect content marketing strategy contains the combination of different types of content. And, for your content marketing strategy, do not forget to mention these elements:
- The main goal of your content which can be boost website traffic, generate maximum leads or more based on your business requirements
- Your targeted audiences and the approach you carry out to solve their queries
- The way you plan to include and set your content and make it shine in the competitive circumstances
- Frequency of updating the contents
- Content amplification regarding how visitors find your contents
3. Write fascinating Blog titles
An eye-catchy blog title makes your content productive. If you desire your content to make the most out of your blog post and get good rankings in search engine, then you have to focus on the headlines.
Now, you can find two things which you have to optimize along with your heading and they are Social traffic and search traffic.
For this, your blog title must be mentioned with applicable keywords, proper length and catchy for social media audiences to click on them
Are you having a problem to find the right keywords?
To get the applicable keyword, make proper use of the Google keyword planner. Place some expected search terms for your article.
For an instance, if you are developing the post about how to become a web designer, you can place the terms like “How to become a web designer”, “How to become a proficient web designer” or any other based on the keywords.
4. Post more compelling contents
An ideal content marketing strategy with attractive headlines becomes useless unless you have catchy and informative content. Any users exploring your website will leave with a bounce rate if they do not find the content compelling. This results in an unpleasant website traffic report.
So, looking for a ?
Follow these content writing hacks:
Hack 1: Hook your reader from the beginning
Most of the audience consists of less attention time. If you do not have catchy “hook” from the beginning of your post, readers are likely to get out instantly. You can fascinate them mentioning the advantage of the article or telling a real life story.
Hack 2: Use short paragraph
Do not make a habit of using long paragraph and longer blocks of text. Make it sweet, simple and readable. Try to keep the paragraph 2-3 or 5-6 lines.
To check the readability of your content you can use: http://www.hemingwayapp.com/
Hack 3: Read and review your content properly
The words that look on paper may not sound good while reading. So, read and review the content. This also helps to find the solid phrases and errors in the content.
Hack 4: Focus to tell more stories
Stories consist of emotional connection and compel to take action. Include stories in your content to demonstrate the arguments, influence the readers, talk about the problems or anything you can think about.
5. Use attractive images
Proper images make your blog post more compelling. Truly, an attractive image can do miracles to boost your website traffic. They make your content more interesting, so visitors get engaged with your website for a long time along with more shares and like on social media.
When you combine your headlines with appealing images you will have the best chance to produce more traffics and clicks. And, the best part is you do not have to spend lots of money on the images. There are free stock images available in the website just look for those websites.
6. Focus on internal linking
Are you aware of internal linking?
Well, internal linking includes adding links from a single page of your website to another page on the website. This means you are placing links from one blog post to the older post.
Many websites do not understand the worth of internal linking and they just ignore. However, using the internal links helps to drive more traffic as your readers can click on the previous article which they find useful. Make sure you do not overdo it.
Follow these points to get the most out of internal linking:
- Develop more content
The more appealing content you develop, the more internal linking you can include within the content.
- Link with applicable content
Do not like just for the sake of linking. And, linking up meaningless content ends up with an undesired consequence. Better link the content that adds to your user’s experience.
- Do not overdo it
Make sure you use the internal links effectively. For the blog post of 1000 words, 5-10 internal links can be used and if you attempt to use more than you are ruining it.
7. Do not ignore email marketing
Most of the companies are focused influencing customers following different content marketing approach. Here, email marketing can be a powerful weapon that consequence in the significant boost of website traffic.
Make sure you do not irritate users with a flood of email regarding your every business updates. Also, do not supervise the potentiality of word of mouth marketing mostly from the people who enjoy your products and services. An approachable email reminder introducing new products and services helps to boost website traffic.
I hope now you understand the quick hacks to boost your website traffic. Apart from the above post if you have any other tips to boost website traffic, I would love to hear them.