Social media marketing isn’t just chatting on Facebook and posting cool pictures on Instagram. It is a modern discipline that demands particular skills and knowledge. And the students happen to possess the right skill set that develops naturally. Let’s see what it is!
1. Online communication culture
Students, especially those who use distant learning a lot, adjust to the online culture of speaking very quickly. While some people have to read the special smiley using algorithms and learn about online calls ethics, students, who talk online a lot, know these things almost instinctively. They easily switch from Twitter talk with screenshots and other stuff to Facebook longreads to Instagram visual content, knowing the main audience of each social media network they’re on.
We can’t invent the algorithms of communication for each new network that appears out of the blue. Should we treat TikTok as a new Instagram? Or something like a weird Youtube Twitter? The ones who create the new communication styles know better how to use them. And usually the most active social media users and content creators are youth and students. So, why don’t you use this trait for good?
2. Online presence
While lots of adults are more used to offline communications and treat social media like an addition to their daily life, students spend much more time on the Internet. We may argue about positive and negative sides of this, but this is the fact, the new reality we should accept. The modern students are less tired of the Internet than the older generation, who prefers outdoor activities, good books or movies.
Students are also much more prone to create new movements, flashmobs, invent viral hashtags. The Internet is their field, at any time of the day someone is present there, creating, changing or accepting new trends. Naturally, the students are the first people who learn about freshly created ideas and may spread them or use them for social media advertisements. Moreover, they have skills of finding the needed information faster than adults. They know special sources and how to use them. For example, they can use essay examples from websited like ProCollegeEssays as a source of interesting facts and create engaging posts on social media.
3. Making ordinary things interesting
The young age is often associated with creativity. It’s not always so, but generally the young people are still more idealistic and more ready to experiment with styles, forms and approaches to communication. Sometimes these unconventional experiments turn out to be brilliant. The unusual style will catch the eye of the audience amongst the dozens of neat and similar advertisements.
People don’t just buy things: they buy emotions connected with them. That’s why the staff is taught to be friendly and positive, to create emotions. But the main idea of advertisement is to make goods stand out and differentiate them from the row of competing products. The positive emotions can be very different – and the students are the people who know how to deliver them in an unusual and exciting way, turning the attention of the customer to the product.
The modern researches show that Generation Z (who are students now) want not a stable work, but an interesting one. If they get a reasonable degree of freedom, they may come up with new ideas, anticipate new trends and brainstorm lots of decisions to solve seemingly unsolvable problems. This is a win-win situation: the students make their work interesting for themselves, they start to feel more responsible for the result of their own ideas and they do a lot to improve it. The employers get a source of creative decisions given from an unusual angle.
But each work should be rewarded. The students light up fast and fade even faster if they don’t see the result of their work. They need to see that their job is important. They need all the kinds of rewards, from a simple “Good job!” to the increased salary or bonuses for their success. If the management watches their work closely, helps them and rewards them for great decisions – the students will be incredible social media managers!
Social media management is sometimes considered “work for students”. But you shouldn’t be offended by that name! It is called so for a reason. The students – with their soft skills, online presence, creativity and ability to learn quickly – are the perfect candidates for this kind of job! And, of course, they deserve to get a decent reward for it.