Sites were developed for desktop devices at first but as the worldwide smartphone usage rate increased so did the site developers look for other ways to fit the desktop sensation into the much smaller screen. Mobile optimized sites offer a better experience via mobile devices than those that are not. There are millions of optimized sites that people can reach today by using smartphones on the go.
One can check bank account, watch favourite movies, find a partner, buy things on the internet, play casino games, such as 20p roulette, and do numerous other activities. All of the sites must run smoothly and bring adequate experience to attract a greater number of users and establish a solid provider-client relation.
What Is Mobile Optimization?
Mobile optimization is a process of developing a customized site that adjusts to the device. Fitting the online experience into mobile screens is achieved through the series of codes included in the site’s programming script. Thanks to the optimization, most of the online sites offer a customized experience.
The less is more when it comes to mobile devices. Before mobile optimization took place, sites were really hard to use on smartphones since the content was too big to fit into the small screen. In most cases today, the content fits the mobile perfectly. You don’t need to scroll left or right, zoom in, and bother optimizing yourself to the site when it should be otherwise. It doesn’t matter which smartphone device, the operating system you are using and how big or small the display is, optimized websites will adjust to your design.
Why Is Mobile Optimization Important?
Mobile optimization is a must in the digital marketing world. It is important both for users and site providers. From the user’s point of view, mobile-optimized sites are much easier to use via smartphones and offer a smoother experience. From the provider’s point, it brings better marketing results. Only a 1-second delay in loading speed can lead to a 7% drop in sales. Researches showed that almost 60% of the users wouldn’t recommend an online business with bad mobile design. That is why everyone sticks to mobile optimization. It offers an adjustable design and loading speed that satisfies the user demands.
Are Mobile-Optimized Sites Fast?
The fact that responsive websites download images and other data into the phone’s memory and then adjusts it to the device tells enough about the care of such site providers for mobile phone users. That way, online mobile websites load slower, and phones use a lot of CPU power and RAM memory.
Mobile optimized sites have mobile users in their first plan. They instantly display customized content without the need to download any data to the phone directly. It is a faster way to reach the user and a way to avoid loading speed issues that can cause major problems. It takes an effort to optimize all of the things, but it is worth it. Google uses the loading speed as a crucial SEO ranking factor and selects mobile-optimized sites over the others.
What Does Mobile Optimization Include?
- Optimized video content that suits smartphones
- Scrollable content rather than going through multiple pages
- High-quality images that are cropped and even made smaller to fit the smaller screen
- Customized interface
- Responsive template and e-mails
- Simple navigation system (larger touchpoints for critical information)
- Minimalistic design
Mobile Optimization Marketing Advantages
It is now clear that the biggest advantage of mobile-optimized sites is that they offer an adjustable content. That gives a great marketing boost. Mobile search has dominated over the desktop search over the last few years. Mobile devices make over half of all search engine visits in the United States. As the majority of online searches originate from phones, sites want to be mobile-friendly and mobile-optimized to get the desired marketing effect.
Any kind of dissatisfaction like slow loading speed and non-customized content can lead to a major decrease in sales. When you visit a website and encounter problems like those, the first thought is to go back and find another one that offers better services. It is also very unlikely that the user would want to invest or buy services from an online business like that. Recommendations play a huge role in marketing. When a friend or a person that you trust recommends a business, you value their judgment and are more likely to visit the site and even spend money on it.
However, it has to live up to the standards, and only mobile-friendly sites can offer the exact experience. An impressive 97% of shopping abandonments come from mobile users. Statistics show that going through a complicating checkout process, especially, when using smartphones often leads to shopping abandonment. Thanks to mobile optimization, the checkout process became much simpler, and it now motivates people to spend more via phones.
It is all about beating the competition to get to the top of the SEO ranking in online digital marketing. If the site doesn’t show on the first browsing page, it is like it doesn’t even exist on the internet. Even a slight drop in SEO rankings can affect the online business. Online search engines use various ranking algorithms, and mobile-optimization is a great factor. That means that mobile-optimized sites get more clicks, investment, and more positive customer feedback.
Mobile Optimized VS Mobile Friendly
The difference between these two concepts is huge. A Mobile-friendly mark tells that the site is available to mobile users, but was originally developed for the desktop and only shrunk to fit the smaller screen. However, it doesn’t offer an adjustable content. It just means that phone users can access the site, but that is it. No additional effort was put to maximize the user experience.
Mobile-optimized site cares for the mobile user experience by offering an adjustable design that includes scrollable content thanks to which the user has direct access to the information of interest fast.
If you want to check if the site is available for mobile devices, open Google’s mobile-friendly test, type in site’s online address and click on the test button.