The legendary Rollei now 90 years old!

The tradition-rich brand Rollei celebrates its 90th anniversary this year and can look back over a history that is closely entwined with the history of photography.

Numerous technical innovations, such as the twin-lens Rolleiflex (a revolutionary roll film camera), have proved to be truly trend-setting throughout the world over the past 90 years, becoming the measure of all things for professional photographers. It soon become a cult brand and went on to develop its own distinctive style of photography during the 50’s and 60’s.

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