When it comes to online website design, you want to be as “organic” as you possibly can. That is to say: you want things to develop naturally. You can’t always predict the direction your business will go, or what kind of traffic your online presence will generate. But you can collect data and use it to help inform your forward operational designs.
One of the most effective ways to gather such data is through SEO analytics programs. Search Engine Optimization is an online marketing process designed to use search engine algorithms in a way which compliments your business. Here’s the thing: the internet is just too big to be processed manually. Algorithms are necessary.
There are currently 1,200 petabytes of data characterizing the internet. As a point of reference, that’s 1.2 million terabytes, or 1.2 billion gigabytes. Take it a step further, that’s 1.2 trillion megabytes, or 1.2 quadrillion kilobytes. Now a kilobyte is a thousand ‘bytes’. A byte is basically a single character, like the letter ‘a’. That requires a ‘byte’ of data.
Basically, you can fit the Lord of the Rings trilogy into around five megabytes, depending on compression. That’s not even a drop in the bucket compared to 1,200 petabytes. Without algorithms to sort through all the data, all the people on the planet working 24/7/365 couldn’t parse it. But with algorithms, information can be found as necessary.
Professional Website Design
Here’s the thing: many people learn how to use those algorithms to their advantage. This is where keyword stuffing and AI-spun articles come from. AIs examine algorithms, keywords are stuffed throughout, and the algorithms put those articles to the fore of SERPs (Search Engine Results Pages).
Certainly, this is bad for search engine business. They can’t have a bunch of shoddily-written articles suffusing the results that a user gets when they conduct a search. If that keeps happening, the user switches search engines. Unfortunately, today, Google does have a bit of a monopoly on the global market.
How? Google got in first, they designed the algorithms. People exploited those algorithms, Google redesigned. Unfortunately it’s gotten to the point where they’ve overstepped their bounds, in the eyes of many businesses. Stratified algorithmic prejudices will specify or “hide” certain sites based on political ideal. There’s a lot of controversy over this, to look into some of it, check out this article, and perhaps conduct a search of your own.
The point is, with all that data, and all the intrigue that defines how rankings are tabulated by sites like Google, you’ve got to use everything at your fingertips to properly optimize your site so that it is as noticeable as possible. One of the best things you can do is design a website that has a professional veneer.
Avoid Old Digital Clichés
Algorithms will look for certain characteristics of design that are seen as digitally “gauche” or “unprofessional”. A great example is the on-site animations which defined websites launched in the late nineties and early 00’s. Today, simplicity is key. Additionally there is a mobile component which simply can’t be ignored. And this isn’t just in regard to search engine algorithms.
When it comes to website design components, according to WebDesignPerth.com.au, “Visual website design continues to be the primary factor that heavily influences how online users determine the trustworthiness of a website. In one comprehensive study, British researchers…determine[d]…participants…reject[ed] a website…related to its design.”
So the key is, design websites that are engaging to users and which match algorithmic necessities as they develop. Keep in mind, what defines algorithm preferences are going to continue to change. There will be backlashes from either side of the political fence, and that which got you top-ranked before may do nothing in the near future.
This is another reason your design must be growth-driven. As you grow, the market changes. If you’re trying to fit everything into some static box, you’re going to come away with a broken box. Just look at the transition in data.
1,200 petabytes define the web? In the nineties, petabytes had a theoretical quality. In ten years, petabytes will be understood by the future contemporary generation the same way we understand gigabytes today.
As you grow, your website needs to grow with you. But that can be expensive. You’ll have logos which need to be designed and redesigned. You’re going to have elements which must be upgraded or done away with—the list goes on.
As you go about designing your website and other publicly-related aspects visible to potential clients of your business, you might utilize this free clipart library to expedite design and cut costs; according to the site, you can: “Create a custom logo for your promotional products…free clipart downloads are here to make your next promotion a huge success!”
When you can put free design elements to good use, you can get what you want for a reduced expense. The more cost-effectively you can design your operations, the more profitable they are likely to be. With greater profit comes greater growth, and the spiral continues to loop skyward. Yet another reason design must be driven by that growth.
One thing is sure today: beyond political intrigue and technological advancement, cogent design which strikes a chord with your target market is always going to be more effective. So even if you sweep away all the glam, gloss, rumor, and unpredictable aspects of operations defining online solutions, you’re still going to need quality.
The best quality is informed by numbers, data, opinion, testimony, and anything else which can be gleaned to help optimize output. Look into ways of streamlining your online presence. Use social media. Use surveys. Use outbound and inbound content solutions—that is: content designed to reach out, and content designed to pull in.
Design online ad campaigns which incorporate writing, videos, pictures, and interactive approaches. Ensure all these things can be accessible in a mobile sense, and remain politically neutral unless statistics prompt you to take a stance one way or another—and even then, have yourself a “parachute”, or a contingency plan. You can’t ignore the way the ideological winds blow, but you can ride them like a kite if you hold your marketing string just right.