How to word follow up emails for payment reminders

Wording follow up emails can be tricky sometimes. You don’t want to appear desperate, you don’t want to be pushy, but you sure as hell want to get paid.

I like to personalize all my communications, but I make an exception for payment reminders. In that case, I like the customer to know that they are in a system that will follow them up. That way, I don’t feel like I’m personally nagging, and they get the message that they need to pay now.

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