When you think of building a new site or rebranding an existing one, you almost immediately think of website templates! And that’s when you would usually fall into the rabbit hole. People like to debate their website template choices forever, instead of focusing on their marketing funnel, optimizing their marketing campaigns, or doing other cool stuff.
We’re here to do away with the website template debate entirely. Here are our top tips on how to narrow down your website template shopping experience:
1. Decide on the Type of Website That You Want
This might seem really basic, but it’s the
most important step. You need to be crystal clear on what type of site you are
building. Is your site going to be an eCommerce site? Is it going to have a
blog? Is it for a nonprofit or a church? Does it need to have a comment system
built-in or a portal for users to log in?
The template that you need will greatly depend on the type of business you have and the various features that you need. So take the time to write down a list of your features and save yourself several hours of indecision.
On to our next point, are you ready?
2. Always Go with a Responsive Template
With more than 50% of the world’s traffic coming from mobile devices, it’s critical that you select a template that is responsive. What does that mean? It means that the responsive website templates should adjust based on the screen size of the device that’s being used to view your site. So no more squinting and frantic zooming in with your two fingers on your smartphone. Everything should be automatically displayed to fit your screen.
3. Pick a Template with a Slider
Depending on the type of site you have, you might need a different slider. If you have an eCommerce business with a very visual product, then you need to display a prominent image very close to your top menu. If, on the other hand, you run a nonprofit organization, then you might consider a video slider on the top.
The following example is a nutrition app site, and as you can see the entire top part of the site is a huge image that clearly displays what the site is about. Then they have the two app icons that show that it’s an app. So for Sigma, they needed a very large top element without a slider. There is no image gallery, there is just one static image with a very visible header.
4. Make sure Your Template Is Built for SEO
Search engine optimization is how you get discovered when people do a Google search, so it’s really important that your website template is built for SEO. The best templates have built-in SEO features and allow for very easy customization. So make sure that your template has these features!
You’re probably asking yourself this question: how do you find a template that checks all the boxes?
Let’s talk about that.
5. Decide on Standalone versus Platform
There are two ways that you can get access to a good template. The first way is if you use an online marketplace to pick your templates. In that case, you need to spend quite a while going through different designs and then hoping that they have the features you are looking for. Sometimes it can take quite a while to verify that everything is available, and then you would still need to check that it has all the SEO elements built-in.
The second and more efficient way to get a website template is by using an online website builder. For example, Ucraft is a platform that allows you to build sites for free, or for an affordable price. It is a drag-and-drop builder (which means you don’t need any knowledge of coding), and also has a built-in SEO feature as well as being responsive and fast.
So in essence, you could be saving yourself a lot of time when building a new site if you just use a platform like Ucraft, because it already has everything that your website needs.