Branding Starts With a Purpose Informing its Logo

All great brands are centered on a guiding purpose. This purpose is why you are in business — it is some crazy, hairy, audacious idea/dream/goal an organization is set on accomplishing. Often, organizations believe their purpose is to make money, however, that is not enough. Making money is what allows you to STAY in business — it’s not WHY you are in business!

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.