Think of your logo as your brand ambassador. It’s often the first contact that customers and clients have with your business, and you want it to make a strong first impression. The logo symbolizes your business, and like all symbols, it works hard to communicate your message. When designing your own logo, the first thing to keep in mind is what you want it to say about your brand.
Creating a logo is both a technical and aesthetic process. Your goal is to create a logo design where the image, text, colors and fonts all work together to send a strong message. Online logo makers like LogoMyWay’s Logo Generator have simplified the technical aspects of the design process. This makes it easy for you to create your own logo, and to gain an exclusive copyright to the design. It also frees you up to put your effort into the creative work of logo design.
5 helpful logo design tips
Before you dive into the design process, it’s a good idea to take a little time to do some research and to think about your brand and messaging. How can you best combine the different design elements for a memorable logo that will help your business stand out from the competition? Here are five helpful tips you should check out before you start creating your logo.
1. Think about your brand identity
The first step in the creative process is to think consciously about your goals in creating the logo. What do you want it to say about your brand, your business, and your values? Look at some famous logos and how they crafted a unique identity. What makes them stand out? A good example is the New York Yankees logo with the baseball bat and the top hat, bringing together the sport and the city. How can you achieve something similar for your own business or organization?
This is also a good time to check out the competition, and look at the logos of other businesses that are similar to yours. What can you learn from them and how can you make your design stand out from the crowd? You may also find it helpful to look at some classic logo designs, like IBM, Levi’s jeans, FedEx and others. What is it that makes them memorable and easy to connect to the business they represent?
2. Keep the design simple and scalable
Once you get started with the design, it can be tempting to add in all kinds of bells and whistles. After all, the Logo Generator gives you all the tools you need. However, a simple design works best because it is easy to remember and identify, which is an essential step for creating your brand identity.
With the online logo generator, you’ll have a choice of hundreds of professionally-designed templates. You should take a little time to think about which shape and images best speak to your business and your message. Don’t rush this stage, because the shape of your logo and the images used are the core of the design.
Another advantage of keeping your design simple is that it will appear clearly on different media. Your logo will be used on your website, office stationery, signs, memorabilia, packaging, products, and advertising. You want to be sure that it is recognizable wherever it appears, whether it’s a thumbnail online or on a large banner or billboard.
3. Use fonts and colors wisely
Colors and fonts are powerful design tools that can be used to boost your message. Take a little time to learn about color theory and the meanings associated with different colors. Colors have an impact on the emotions of the viewer. For example, red conveys power while blue is seen as calming, and yellow is a cheerful, energetic color. You can combine different colors for aesthetic effects and also to add more subtle meanings to your logo.
When using colors, it’s a good idea again to keep it simple and use just one or two. Another thing to keep in mind when choosing colors is whether the logo always appears on a white background or will the background colors vary? Will the logo colors show clearly against any background?
You will also have a variety of fonts to choose from when designing your logo. The font should be easy to read, and also match the colors and images used in the logo.
4. Use white space creatively
You’re already aware that images, colors, and text are all design elements. But how about white space in the design? Think about the famous Apple logo, with a bite missing out of the silhouette. Even though there are many competing versions about the origin of the bite, or byte, it helps to mark out the genuine logo and make it instantly recognizable anywhere in the world.
5. Think ahead
With all the effort you put into turning your brand and vision into a logo, you want something that people will remember and that will be around for a while. What is unique about your design, slogan and brand name? Will it wear well over time? How will people react to it five or even ten years from now? A memorable logo will stand the test of time.
Once you have all your design ideas in a row, it’s time to get to work. The online logo generator from LogoMyWay has hundreds of templates that you can customize to come up with your design. Before finalizing your design, it’s a good idea to test it. Show it to your friends, colleagues, family members, and even to random friendly people in the checkout line at the grocery store. In fact, show them two or three different versions, and use their reactions to tweak your design further. After finalizing your tested and approved design, you can go ahead and download your design files and buy the exclusive copyright. Your logo is good to go, ready to carry your brand and message to the wor