“Plastic surgery” for logos is not always a good solution.

Changing a logo is not a simple task. There are monetary concerns, for one thing. Changing a logo design means that you have to replace the old logo by the new one on all products related to your company. This is a small concern for internet firms whose logo only appears online, but for a team like the Michigan State University’s Spartans, it means replacing all the uniforms, souvenirs etc.

However, even more importantly, when you alter your logo, it’s the whole image of your company that you change…

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