Correct Ways of Using Mobile App Analytics
With mobiles having percolated every sphere of human lives, it becomes extremely important to see how mobile apps are being used. For this purpose there are mobile analytics tools that help us measure the performance of mobile apps. Google recently launched Mobile Analytics, which has been designed in such a manner that it can help app developers and vendors understand an app’s usage pattern, sellable features and how it helps improve sales.
To develop an app there are several things that need to be considered. You have to make the app user-friendly, useful and dynamic with great designs and a strong foundation. When all these things come together, you can be assured that you have a good app that will help you increase your sale. However, just proper development can never assure good results. Even though you carried a market survey before developing an app, users can be fickle and you can hardly predict user response hundred per cent. This is when a mobile analytics comes to the rescue.
Adding an analytics tool to your app can give you insight on several things about the app. Let us take a quick look at some of the ways an analytics tool proves to be helpful.
- A mobile analytics tool helps you understand what users are looking for in the app. You can understand which features are most liked/disliked by users. This tracking could be quite insightful for you as you may have predicted a specific feature to see more success but much to your surprise it happens the other way round. Defining the goal of each feature and ensuring that they are met helps you eventually get the most out of the app.
- Are the users facing any hindrances while using the app? Mobile analytics tools will give you an insight on this too. If they go halfway through a feature only to abandon it halfway, it will be recorded by the tool which you can study at a later stage.
- With the help of mobile analytics, you can also see if new users are checking on the features of your app. You can also find out whether users are coming back to the app.
- Mobile app analytics also give you details about cross browser compatibility and multi-platform usage. If there are any problems with any devices, the analytics tool will immediately record the same for you to pursue later.
Having understood the benefits of using a mobile app analytics, it is also important to see how best the tool can be used for improving an app.
- Run Analytics in the Beta Phase Of App Development: When you have launched a beta version of your app, you may think that an analytics tool will not be necessary. However, much to the surprise of developers, analytics proves to be helpful in several ways, even during the beta phase. The results shown on the analytics page will help you develop a user-friendly, data-driven app that can be used for several niche purposes (as maybe the goal of your app).
- Keep an Objective View on How Users See the App: As is highlighted in the above benefits of using a mobile app analytics tool, it should be relied that your assumption of the usage of the app may not meet the reality of how it is actually used. Thus in order to get an unbiased response to the app, you can get direct feedback from a diverse section of users. Apple, for examples, permits each developer to have 100 users. These 100 users can be treated as sample and used to see how the app is being used.
- Use Different Analytics for Different Apps: Apart from Google’s Mobile Analytics, there are several analytics for apps. Each of them has been designed to meet very specific requirements. To get better results, it is best to use different analytics tool for varying purpose. Some of the common app analytics are Localytics, Pinch Media and Flurry Analytics, App Clix etc.
- Use Previously Available Analytics Data for Better Development: There are some analytics tools which offer market data. Though these analytics can be a little expensive, the result from them can be very useful. You will be able to access your competitor’s market data and see how similar apps have become popular or have failed.
- Use Other Means to Collect Data too: Analytics is a very good way of collecting information about the app, but it shouldn’t be seen as the only method of understanding user response. Increasing visibility on social networking sites and directly interacting with users can also be insightful.