A website is basically intended to draw and engage online users and at the end give them a good basis why to buy the website’s manufactured goods and services. If the website has bad website design, it fails to attain the goals for a commerce website due to the above-mentioned problems. A bad website design makes the users aggravated and irritated. Thus, the companies incur huge losses.
There are several reasons for a failure of a website. However, the main reason for a horrible web design can happen due to choice of an unprofessional and inexperienced website design industry. Other than this there are several problems which cause breakdown of website design. These include choice of bad color, lots of commercials, noisy background, unwanted pop ups, incorrect use of a font, no content formatting, very small fonts, heavy uses of flash, too many videos and images and many others. Some of them are mentioned below.
Bad Color Choices is one of the reasons why website designs fail. While designing or modifying the website, colors should be used that gives balance to each other. It is better to use complimentary colors with high contrast so that the text on the web page could be read. A page with background and text with a light color or dark color makes it impossible the reader to get the words. This can be rectified by using the color palette generator to make an idea of the color. After the generator creates a complimentary color, one can use them but one should not overdo as it might turn the web page looks bad.
Usage of too many commercials also has a negative effect on the web page. While designing a website, one should never make any commercial more significant than the content. If a reader finds more commercials on the web page, the reader tends to leave the page. Sometimes, too many commercials can slow down the server. In a web page, the content should be more than the commercials. If one checks the web pages of the top-most companies, one would notice even though there are commercials, but it does not affect so much. Unnecessary commercials should be avoided, which might annoy the readers. Commercials should be specific and selective. If there are huge numbers of advertisement, one can display all the advertisement by rotation of it.
Noisy Backgrounds are also a reason for a web page failure. A background with loads and loads of patterns and images can be pretty disgusting and distracting. There are some websites, which put the text on such an image or busy background, which makes it really tough for the readers to read.
Loud backgrounds are one of the recent fashions in web designing. So to avoid these kinds of troubles, web designers use flashy backgrounds. They generate a solid color for the text and banner portions. Thus with the help of this the text is readable, and the designers can also show their talent skills.
One of the important reasons which makes people irritated is the unwanted pop ups. This is also one of the unwanted things which the readers hate. There are certain web sites that have innumerable pop ups, and they dominate over the web page to make it even worst. One should design the pop up in such a way that it takes consideration for the new reader about the subscription to the newsletter. These pop up should be pretty less and once a week. Thus with the help of these one may not irritate the reader. The designers can also code in timers to search for a cookie on the reader’s machine and tell the code to pop up the commercial only when there is no cookie. Thus with the help of this, the designers can organize to pop up only once a week or so.
The incorrect usage of a font also creates great trouble to the readers. When a reader comes across such problems, either the page does not load properly, and it might turn out to be very funny or there may be loading errors. Due to this, the readers judge it as a design problem and leave the page. There are many designers who have a huge craze for varieties of fancy scripts. But one should be aware of the texture of the font if it is readable or not. There is much software, which does not support all the fonts. So it is desirable to use the common fonts which are supported and at the same time readable. This includes Arial, Helvetica, Verdana, Georgia, Comic Sans MS, Times New Roman and many others. These fonts are available in every computer. It is always required to use those fonts which are eye catching and, which could be used in the graphic designs.
Another very common problem which readers come by is the Usage of Text without Images. There are certain web sites, which have texts on and on. The readers might get bored due to this, and it might also result in a painstaking task. The web pages should be adorned with something interesting like the images which normally will break the boring schedule of vigorous reading. Images can be anything, it can be a picture or symbolic or anything. It is just required to distract the readers.
No content formatting is also a reason for website design failure. There are various websites that have very large boxes of text and text and there is no formatting like breaking into paragraphs, emphasis on a word, usage of bullets and numberings for key point and quick reading and many others. There are no such designs, which can make the page look better. These are the bad signs which are the main reason for a failure of web design. When a website contains such type of content formatting, it is not only easy on the eyes but also makes it easier for the readers to read the content.
There are certain websites, which use very Small Fonts. This makes the reader unable to read the content and due to which the reader might leave the page. One should keep in mind about the font size. One should not use text, which is under 12pt to make it impossible the readers to read. The readers should not have to adjust the size of the font every now and then which makes it really cumbersome.
If a webpage contains lots of Images and videos there are many bad effects leading to the failure of the website. Too much of images and videos, can slow the loading time of the site which disgusts the readers. Moreover, an image can add visual application to the text, but it cannot add anything to the images. If a website has numerous images, the designer can make small thumbnails of the images which will link to a page to a greater size.
Usage of heavy flash can also disturb the readers. Flash is basically a resource control. It is not SEO friendly, and it takes time to load. For an introduction, flashes should never be used.
Another major problem is, which create disturbance to the reader is loading of the music or video automatically and which cannot be controlled. A site should never be developed with music or video with no controls to turn it pause or off.
Poorly Designed Navigation also adds to the site killer. If the readers are unable to steer the website, they get annoyed and ultimately leave the site. These are very bad as the readers may not stick on the site every now and then. If the reader finds that it is not worth it, the reader will never come back. Navigation should be at the top of every page and should be well organized.
There is a certain website which does not give much importance to the styling of the website. If a webpage is more stylish, trendy and chic readers are more enthusiastic and brag about the webpage. The designers should keep these ideas in mind. They should change the colors of the link which have been visited or when the mouse is hovered over. Readers should distinguish between the links which have already been visited and, which needs to be visited. This lessens the confusion.