Today’s websites are more complicated than ever. Web designers not only have to ensure their websites reach the top of any search engine searches in their niche, but they also have to ensure that visitors to the site get an enjoyable experience while they are there. SEO is what brings visitors to the site to begin with, and user experience is what keeps them coming back and interacting with your brand.
Sometimes SEO and user experience clash, and sometimes they flow together well to create a cohesive whole. To establish a profitable and high-traffic website, each website owner must combine both aspects of marketing to reach and interact with customers. There are a number of ways to do this, and a multi-step approach is the best way toward establishing long-term customers or fan bases.
The first aspect of both SEO and user experience is high quality content. In the past, it was possible to bring visitors to your site just by spamming keywords randomly, or in randomly generated articles. Today’s websites do not have the luxury of sloppy content. Users must find your content interesting. Typically, the best plan of action is to use a few keywords scattered throughout relevant content. Each article or piece of information on your site should relate to your customers and brand to bring in new customers through SEO and keep old friends returning with a high quality user interface and original content.
Social media is a huge part of enhancing the user experience of any brand. Visitors love the option to interact with your brand away from the main website. The ability to share content, interact with live members of your brand, and keep informed of all updates is one of the best ways to keep customers returning to your brand. However, social media marketing is difficult to manage with SEO. SEO marketing and social media marketing are a little at odds, because social media relies on interesting or engaging content while SEO relies on search keywords. However, both are a necessary part of engaging visitors with your brand.
Videos and fun stuff
Another part of the user experience that keeps visitors returning are videos and other fun stuff on your site. This could include contests, helpful videos, funny quotes or sayings, or new recurring features that bring customers back. This is a completely separate form of marketing apart from SEO, and it is a vital part of enhancing the user experience of any site or brand. Luckily, this engaging content also ties into social media marketing, which helps spread the word of your brand organically.
Forums and interactive tools
Another part of enhancing your site’s user experience is to provide interactive features for visitors, such as forums, or other interactive tools, like the ability to vote on certain content. You can work these features into the SEO marketing of your brand, and they also help bridge the gap between traditional SEO marketing and an enhanced user experience.
Back-end SEO marketing
The SEO marketing of today is highly complicated and involved. It is necessary to place keywords in strategic spots, such as in post titles, in the actual content on your site, in the URLS of your web pages, and even in links to other websites. This form of back-end SEO is highly effective at reaching a larger number of people online.
All of this marketing is a challenge, and a full time job, often for more than one person. If you need help with your branding and online marketing, or are unsure how to meld SEO and the user experience, there are many online companies that can take over that part of your business, such as Firestarter SEO, which operates out of Denver. Marketing to specific regions is also important to attract local visitors, and Firestarter and other companies can offer regionally-based SEO, including Denver SEO, New York SEO, and many other regional-based SEO techniques.