Web Design: Taking The Guess Work Out Of Design
Good ideas are essential to create a good website. A web designer has to be creative, and must conceptualize the website in his thoughts before making the actual design. Modern web designing is full of competitors and one needs more than a good strategy and perfect intentions to be successful. The following steps might prove to be beneficial in the process of web designing.
Have clear targets and realistic goals
You should know why you are creating a website. Wild assumptions can lead to broken expectations, and ambiguous goals will lead to false assumptions. Vague goals like ’selling more stuff’ or ‘getting extra exposure’ are not relevant for even short term processes. The simple and the most effective tool for creating powerful and clear set goals is the modified acceptance criteria. The more agile developers use the acceptance criteria for demonstrating the need of task. By providing a few extra tweaks, the capturing of design goals becomes easy. The goal should describe the purpose, path and time frame along with other essentials for achieving the desired ends. An example for a goal may be to increase traffic by 20% for getting extra exposure for generating eight more leads per month.
Organize the pages
People like those websites which reduce their part of thinking process. The mental energy of a user should be guided towards his problem solving, and not in finding ways of website working. Card sorting is one of the most efficient ways of organizing a website. All the pages of a website should be listed, and their titles should be written on index cards. The card should be then placed on the table and moved around, until a perfect sensing of all categories and subcategories is achieved. If you are unable to take the task in person and do have time for team work, then spreadsheets could also be used. While working on a redesign, consult the analytic for finding out which papers received what amount of traffic. These processes can increase the effectiveness and usability of the website.
Laying out of the pages
The designs visual hierarchy should be then understood in detail. Mathematics along with attention maps could be used. The attention map has the goal list along with the point values which are assigned to each goal. Adequate number of points should be allocated for getting a good distribution. The use of attention maps helps in determining the clear space needed for each goal on the page. Straightforward and strategic distribution of options should then be done in a manner to exactly fit the attention map, goals and organization.
Develop the personality
For creating a strong emotional and powerful bond; a strong archetype can be created. The archetype is derived from people from different historical backgrounds, languages and sizes from around the world. Different archetypes have different gifts, fears, strengths and weaknesses. A good selection can help in generating trust and building memory. Some examples of archetypes are ruler, innocent, explorer, outlaw, magician etc.
Get the right fit and finish
The designing traits help in reinforcing and supporting content. Opposing traits should be used for boundary creation. You can then clarify the specific look given to the website. This will also help you in reviews. The traits can be added, deleted or changed as and when the need arises.
Be confident while designing
If various concepts and processes like goals, personality, layout, organization, fit and finish are understood in a solid manner, a good environment can be created. You will also have small margins of error, lesser broken expectations and a more purposeful exploration which will lead to a better website design.
Examples of Great Web Design