How to Modernize Your Company’s Website
In the age of technology, businesses are increasingly made or broken by the quality of their websites. If you’re thinking about forking over a sizeable wad of cash to pursue an online doctorate degree, you’re probably going to be heavily influenced by the quality of the school’s website, right? Modernized, user-friendly sites tend to continually draw in new visitors, while outdated pages merely inspire them to browse elsewhere. These simple measures will make a stale site stand out to web users.
Thanks to Photoshop, iPhoto and other image alteration programs, there is no excuse to include sub-par visuals on a company page when designers can easily enhance an image’s sharpness, contrast, light density and other qualities in order to create an ideal representative company. Include at least a few sharp pictures on your home page. Even better, implement an image carousel, like the one on Stanford’s site, which creates a more interactive experience for the user.
Check Diagnostics Often
Web traffic is fundamental to online company success, and figures related to site visits should be constantly monitored. Certain diagnostic trends (i.e., which days of the week or months see the most unique visitors) are significant, and findings can be used to optimize not only the site, but also the overall business plan. Increases in traffic indicate web success, while decreases point to site issues that should be addressed (such as layout, SEO and user-friendliness).
Reduce Bells and Whistles
Widgets, media files and other website “accessories” can be used to imbue a company page with some unique personality—but when it comes to site functionality, less is more. If the page takes too long to load, a frustrated visitor may simply give up and choose another site altogether. In effect, the company has lost a customer before he or she has even seen what they have to offer. A couple of standout widgets should suffice.
Make the Shift to HMTL5
HTML5, one of the most recent programming innovations, allows designers to create more complex page templates than allowed by previous versions of the same code. These modernized layouts have high aesthetic appeal, which is a cornerstone of web-based business. Furthermore, since the technology is relatively new, clients will be impressed by the company’s ability to incorporate a hot, current trend. Take a minute to check out some of the myriad ways HTML5 can modernize your site.
You’re already AJAX-y, aren’t you?
AJAX plug-ins automatically update information without the user refreshing the page. This technology is particularly useful for pages with scrolling visuals, such as map-based directions sites, and continuously updated pages, such as live-streaming sports or stock market sites. If a site does not utilize AJAX, then the page(s) will reload every time the content is updated—and the constant interruptions can be very aggravating to web browsers.
In today’s web-based business culture, smooth and streamlined sites fare much better with online clients. A snazzy interface will impress first-time visitors, while user-friendly applications and a hassle-free browsing experience will bring them back. One thing is clear: company’s can no longer afford to cut corners with their official web pages.
Examples Of Truly Modernized Websites