Magento 2: The Perfect Platform for M-Commerce Marketing

The Global M-Commerce Market 2016-2020 report predicts “the global m-commerce market to grow at a CAGR of 27.48% during the period 2016-2020.”

Undeniably, M-commerce is on the rise. The number of online shoppers is slated to cross the 100 million mark by the end of 2017 and mobile, the fastest growing sales channel, will soon be the largest. In fact, with more and more people using their smartphones and tablets to connect to the Internet, Google has now made it mandatory for all eCommerce websites to be mobile friendly. With the rising fervor of M-commerce, businesses are quickly realizing that not providing their users a mobile-friendly shopping experience can put them at serious disadvantage. In line with the spurt in the mobile shopping, leading eCommerce platform Magento has turned mobile friendly with its latest version of Magento 2 pre-loaded with responsive themes and templates.

Here is why Magento 2 is the perfect platform for M-commerce marketing:

An updated technology stack

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Apart from increased efficiency, Magento 2 packs some new and improved highly advanced software for its developers, making it easier than ever before to design and maintain an online store that delivers a seamless experience to the shoppers.

Magento 2 requires PHP 5.5 and 5.6 by default and also works with PHP 7, which makes coding simpler and the process much faster. Magento’s updated technology stack now supports 2.2.x or 2.4.x web server used by 60 % of the websites worldwide. Magento 2 also supports Nginx, the reverse proxy server that is known for high performance and low memory usage by default. This will facilitate several protocols such as POP3, IMAP and HTTP among others. The Magento 2 APIs provides extended functionality such as allowing you to integrate your eCommerce store with CRM or ERP systems. You can also create a mobile app for your customers or even employees using Magento 2 APIs.

All in all, Magento 2 provides highly upgraded tools and techniques to developers to update their sites and build more powerful Magento sites, making it the best platform for developing a well-performing e-commerce store that optimizes user experience.

Simplified Customization Process

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With Magento 2, themes can be easily customized and developers can modify the shop code without making changes anywhere else. The modularized search interface also makes it easier than ever before to customize search functions on your Magento website. Here is what Magento 2 has to offer:

  • A drag and drop interface to organize the products manually.

  • Easy to set up promotions, customized emails, and newsletters to increase engagement on your e-commerce portal.

  • Intuitive customer segmentation leading to personalized pricing for customers based on location, gender and order history among other factors.

  • Apart from several personalization opportunities and ease of customization, Magento 2 also offers dynamic content display and a User Content section, allowing you to keep a track of user generated reviews.

Overall, the latest upgraded platform ensures you won’t have to spend long hours managing your eCommerce store.

Easier Front-end Development

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In addition to making the backend easier to use for non-developers, Magento 2 comes updated with technologies such as HTML5, CSS3 and jQuery, making life simpler at the frontend as well. It comprises several improved frontend approaches including a Magento UI library based on LESS, improved file structure, detailed themes and layout modifications, improving performance and scalability.

Reduced upgrade costs and efforts

Magento 2 allows you to install and upgrade core software and extensions quickly with lower upgrade costs and efforts, making it easier to develop an online store. Magento 2 also includes information on versioning policies and upgrade compatibility that makes it easier for developers to upgrade their existing version. Further, there is an option to export customer records, customer data, product catalogue and inventory to import into Magento 2 while upgrading an existing version.

Improved Performance and Scalability

Magento 2 offers efficient updates and improved speed of query performance through its default indexers. The Magento Performance Toolkit further optimizes system performance. Magento 2 also supports Varnish Cache that effectively solves the problems related to server load and speeds up the page load employing Static Page Cache with HTTP accelerator technology.

Apart from making it much easier to set up your online store and manage it effortlessly, Magento 2 allows more than one admin to create and edit products on your eCommerce platform without any data conflicts. With its simplified dashboard for easier admin, Magento 2 makes it a breeze for even non-developers to handle the platform. Magento is aimed at creating a responsive eCommerce website that provides an elevated user experience leading to more conversions. Improvements to the platform provide for more dynamic content display options and better UI/UX as compared to the previous version. Features such as one-click account creation result in a better shopping experience for customers and more conversions. Payment options have also become more comprehensive after the integration of PayPal, BrainTree payments and Authorize.net. Adding more value to the platform is the automatic upgrade installer that keeps the system up to date at all times. Magento 2 is a feature rich version that will not only improve user experience but also provide a more powerful tool in the hands of developers who can do much more on the platform now.

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