Landing Page: 5 Traits of an Effective Marketing Call to Action

Landing Page: 5 Traits of an Effective Marketing Call to Action

The call to action is one of the most important aspects of all marketing strategies. This is what turns leads to conversions and sales at the end of the day. However, many digital marketers fail to achieve a great landing page and address the users and direct them to call to action links and buttons. As it is gateway of marketing success, in this article, we will discuss on 5 traits of effective marketing calls to action.

1. Clear

Any unclear message will surely fail to communicate the message you intend to share. Without telling your leads what to do, they will not be guided on and be misled on what to click next on your site. In a landing page, it is quite customary to place advertorials, testimonials and marketing pitches. These all should boil down to a call-to-action instruction. You can use clear catchphrases like “Click to register here,” “Click here to buy now,” and “Click this button to learn more.” Depending on what you want your audience to do, you should begin putting these links with appropriate captions properly to enforce a powerful call.

 

2. Noticeable

Your landing page must be organized in a way that the call-to-action buttons are noticeable as well. These buttons might be put in the middle or at the end of your page. They may come in different shapes and sizes, according to your design. Do not choose oversized ones as these might distract their reading. Instead, place them neatly and noticeably enough in your promotional pages. Mix and match with the background colors and be sure to make them stand out. The end result should increase the number of clicks you get from those buttons.

 

3. Strong

Coupled with the first trait, your marketing call to action should also be strong. This encompasses having a strong headline to capture the audience’s attention immediately. You should have engaging words such as “Apply for the loan now and achieve your dreams in a few seconds!” for the title. Strong headers will also trigger them to act and find out more about your offerings in the page.

 

4. Compelling

People will feel compelled when they know that the steps are easy and they will attain outstanding gains after accomplishing them. Do not overcomplicate the steps. Instead, make them seem pretty easy for viewers to follow. The number of clicks between the content to the final point where they can buy your product or service matters. If the call-to-action message is repeatedly written throughout your site, they will feel more compelled and encouraged to avail of your offerings. Always aim to catch their eye and get the perfect opportunity to make a sale.

 

5. Engaging

This pertains to the language you use and how you use it throughout the landing page. Engaging words should focus on the needs of your target market. Do not speak on general terms, but manage to speak like you are specifically speaking to them. Avoid using vague terms but invest in looking for the specific ones for your call-to-action copy.

 

Conclusion

When it comes to generating calls to action for your marketing, you should always see to it that every word and element in your page will be valuable for the end users. While this may take a lot of time in researching and brainpower to know what’s appropriate, you will reap the benefits in the end.

 

As a little bonus, the guys from Designrfix did a little research and came up with this amazing collection of ready to use Premium Landing Page Templates from Themeforest. Why not browse this impressive collection and see if one of these landing pages suits your design needs.

Click & Play – App Landing Page

Click & Play - App Landing Page

Everix Landing

Everix Landing

Korporate – Landing page 220 variation

Korporate - Landing page 220 variation

Donation landing page template – responsive

Donation landing page template - responsive

Nice app – Responsive Landing Page

Nice app - Responsive Landing Page

Feast Landing – Responsive, Christmas landing page

Feast Landing - Responsive, Christmas landing page

Target – Premium Landing page template

Target - Premium Landing page template

AppSlide – Professional App Site Template

AppSlide - Professional App Site Template

WhiteBox App Landing Page Template

WhiteBox App Landing Page Template

Respo – Responsive Landing Page

Respo - Responsive Landing Page

Ultimate Hosting

Ultimate Hosting

Responsive Revitalize Landing Page

Responsive Revitalize Landing Page

Modern Business 5 – Responsive Landing Page

Modern Business 5 - Responsive Landing Page

Applet – Interactive App Site Template

Applet - Interactive App Site Template

App Landing Page

App Landing Page

Kando – 4 variations – Landing Page / Minisite

Kando - 4 variations - Landing Page / Minisite

Energy App – Landing Page

Energy App - Landing Page

Diversity – Premium Landing Page

Diversity - Premium Landing Page

Impact Landing Page – Clean and Minimal

Impact Landing Page - Clean and Minimal

Photography Studio Landing Page

Photography Studio Landing Page

mfx – Hosting Landing Page

mfx - Hosting Landing Page

Hosted Landing Page

Hosted Landing Page

Revolver premium landing page template

Revolver premium landing page template

Pomodoro iPhone Landing Page

Pomodoro iPhone Landing Page

Klix Landing Page

Klix Landing Page

Java Royale – Professional Landing Page

Java Royale - Professional Landing Page

Malum landing page HTML template

Malum landing page HTML template

Fine Dining Landing

Fine Dining Landing

Modashop – Attractive Landing Page Template

Modashop - Attractive Landing Page Template

Invokr Premium Landing Page

Invokr Premium Landing Page

Qloud Landing Page

Qloud Landing Page

Flasky – Slider-Controlled Landing Page

Flasky - Slider-Controlled Landing Page

Vizual-tv TV Film movies landing page

Vizual-tv TV Film movies landing page

Landiva landing page

Landiva landing page

Eventus Landing Page

Eventus Landing Page

Target – Premium Landing page template

Target - Premium Landing page template

Heartness – Fundraising / Donation Landing Page

Heartness - Fundraising / Donation Landing Page

AppRoll – Roll Your Own App Site

AppRoll - Roll Your Own App Site

Land Ahoy – A Responsive Landing Page Template

Land Ahoy - A Responsive Landing Page Template

Insignio – A MultiPurpose Landing Page

Insignio - A MultiPurpose Landing Page

InSales Landing Page

InSales Landing Page

Blaster Landing Page Package

Blaster Landing Page Package

Gracile – Super Clean Landing Page

Gracile - Super Clean Landing Page

PixelApp – Landing Page for Applications

PixelApp - Landing Page for Applications

Spark – The Perfect Landing Page

Spark - The Perfect Landing Page

Christmas Season Landing Page Template

Christmas Season Landing Page Template

Stitched – Landing Page Theme

Stitched - Landing Page Theme

Borneo Landing Page

Borneo Landing Page

Nutshell App – HTML Mobile Application Template

Nutshell App - HTML Mobile Application Template

Thinkr Landing Page

Thinkr Landing Page

Airstream Landing Page

Airstream Landing Page

Valentine Sweetheart Landing Page

Valentine Sweetheart Landing Page

X-Tech Landing Page

X-Tech Landing Page

Sidekick Landing Page

Sidekick Landing Page

Social Media Agency – Landing Page

Social Media Agency - Landing Page

SLENDER – Take a tour landing micro site

SLENDER - Take a tour landing micro site

Landon – Business Landing Page

Landon - Business Landing Page

Lift Off – Lead Capture Page

Lift Off - Lead Capture Page

Insure Landing Page

Insure Landing Page

Shopland Landing page – Infinite Countdown offers

Shopland Landing page - Infinite Countdown offers

Organix – Simple Product Oriented Landing Page

Organix - Simple Product Oriented Landing Page

AirWare Mac App Website Template

AirWare Mac App Website Template

Cinnamon Landing Page

Cinnamon Landing Page

The Johnny Landing Page

The Johnny Landing Page

Rebirth Landing Page

Rebirth Landing Page

TheForm HTML Sign up / Subscribe / Survey Landing

theForm HTML Sign up / Subscribe / Survey Landing

BookPage – Sell your books with Style!

BookPage - Sell your books with Style!

App Attack — Professional Landing Page

App Attack — Professional Landing Page

Esperanza Landing Page

Esperanza Landing Page

Promo – Landing Page for Digital Product Sales

Promo - Landing Page for Digital Product Sales

 

AppSlide – Professional App Site Template

AppSlide - Professional App Site Template

Prolead Landing Page

Prolead Landing Page

Mozaic Landing Page Template

Mozaic Landing Page Template

Written by Celina Conner

Celina Conner is a Yoga Instructor, a holder of a Diploma of Marketing from Martin College Australia  and a mother of a beautiful daughter, Krizia. She has a passion in cooking and formulating vegan recipes.

  7Comments

  1. Michael   •  

    I definitely agree about the CTA info, too. A clear CTA is super-important. According to MarketingExperiements, you should never use “Submit” as your CTA because it doesn’t describe the value you get for clicking the button.

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