Creating a perfect logo for your brand is extremely important, and sometimes much more difficult than what people anticipate. Your logo is a visual representation of your company, or brand. It is the first thing your client will see when they come across you on the web or business card, and is the most looked at element of your business.
So what makes a logo design successful?
There are lots of things that should be taken into consideration. We decided to make it easier for you and singled out the most important key points. Below are all tips that you need in order to make a logo perfect for your business.
1. Simplicity is the key
When designing a logo, simplicity is the key. You don’t want to have too much going on, because it’s going to be hard to identify the main message your logo conveys. You really want to stick to a simple design that’s going to be memorable and easily recognizable. This design can be as simple as just having an image for your logo (Shell, Apple, McDonald’s…) or you can combine the logo with the company name. It’s either way, you can do whatever you want as long as you keep these simple guidelines in place with your logo.
2. Don’t over innovate
This point goes hand in hand with the “Simplicity is the key” rule above. Don’t get me wrong, innovation is great, you can play, experiment, and eventually come up with an amazing solution for you logo. This is how artists work!
However, everything has its own limit. Letting your imagination run wild can result in a logo that looks stunning, but you simply cannot identify it with the company or a brand. Instead, you should concentrate on creating a logo that is both recognizable and easily associated with the company. After all, the final product should be something the customer can identify and the company can “own”.
You really want to make sure your logo is versatile, meaning if it’s black or white it’s still recognizable. Even if it’s big or really small you can still tell what that logo represents and you can still read it in any type of format.
If you have text in your logo, you want to make sure that text is big enough and readable if it was shrunken down to a small size. For example if you’re making a YouTube video it’s important that the text is readable if it was placed in the corner of your video in a small area.
You might not always have the logo in a perfect spot where it can be seen, so identity is extremely important. Wherever your logo is placed, if it’s recognizable – you have nothing to worry about. For example: if you zoom in on a Coca Cola logo, you still can easily recognize what brand that is, because the identity is there.
6. Brainstorm first
Sketch out your logo first. You want to get your ideas out before you go to the computer. You don’t want to spend your time on the screen when you don’t even have a solid idea of what you want to create. This way you’ll get all of your ideas out of your head and onto paper, which will make it much easier for you to decide which concept is good and worthy of further improving.
7. Use a vector program
It’s not a good idea to use programs like Photoshop, because PS uses pixels to create images. These images get pixelated if you try to resize them, and you’re going to need to use your logo in many different sizes. You don’t want your logo to look blurry when you resize it, so make sure you use a vector program or a logo maker that gives you vector graphics. You’ll always be able to size your logo up and down without getting any quality loss.
Make sure your logo represents your brand in the best way possible. Your logo must fit with whatever your brand identity is. You don’t want to have a lot of abstract or random things in your logo that don’t go with the brand of your company. You really want customers to see your logo and know what your brand is and what kind of business you do. So make your logo identify with your brand and make sure people can recognize it right away.
9. Don’t be predictable
At first glance your logo should convey the right message, that is: the brand’s identity. But keep in mind though – nothing too loud. For example, if your company produces ski equipment, your logo shouldn’t shout out “SNOW”.
Nonetheless, your logo should certainly be suggestive of something, to a certain extent. Again, if talking about a ski equipment brand, there should be an element of weather thrown in, but refrain from mentioning snow or sunshine.
If you take a look at the Wiesinger Music logo. What do you see at a first glance? It appears to be a keyboard, right? Now look again, did you notice the initials? Pretty cool, right? This is a subtle touch you should try to follow.
10. Use psychology of color
Color is always the first thing that the human eye notices. Many studies have been conducted to examine the effects that color has on the human mind. It’s a fact that some colors can cause certain reactions in people. Probably one of the best known is red, which creates aggression. Studies have shown that the best color for call to action buttons is orange, because it encourages people to click.
When designing a logo it’s best to use colors that are related to the industry you are in. For example if your business is associated with children, then you want to use yellow, as this color’s meanings include stimulation and creativity. If you have a travel agency then you want to use orange, as it suggests adventure and fun, etc.
Designing a logo is not an easy job. It is a very complex and creative journey, and requires much to consider throughout the entire process. Hopefully you have learned something from this article, and will also use this tutorial as a base foundation for your next great logo designing project.