The Internet has spawned an epidemic of humorous videos starring cats, dubbed “cat memes,” doing decidedly un-feline activities. The originator of the trend, LOLCats, has become one of the more profitable Internet sensations. Advertisers have since found a marketing opportunity in these viral videos. While viewers usually ignore paid television advertisements in favor of a refrigerator run, ads with cats garner millions of organic and even more repeated views. While incorporating cats into advertisements hasn’t quiet found its place in masters degree programs in marketing, it’s definitely cemented itself as another means of creative advertising in today’s web-connected world.
