How Video Can Affect Traffic To Your Website

How Video Can Affect Traffic To Your Website

To video or not to video, that is the question! Video can be a great design resource when you’re putting together a website or blog, but could also lead to some challenges. Discover five considerations you should think about before adding video to your site’s design.

Adds Engagement and Movement

With smart phones and high speed Internet more prevalent than ever, visitors to websites are expecting much more than static content. Videos are a great way to add engagement to your website and give your visitors a new dimension to your content. Video within website design is great for companies who have highly visual products or services (think travel companies, fashion or fitness companies.) Video testimonials are a great idea, too. Allowing happy customers to talk about their positive company experience in their own words lends more credibility to the company. Adding these to the site design puts video front and center, and can draw in visitors and keep them on the site longer.

Good for SEO

A recent study from Forrester Research found that videos were 53 times more likely than traditional websites to receive first-page ranking on major search engines. That alone should be enough to persuade you to utilize video in your website design. Uploading your video to YouTube is one way to get to the top of search engine rankings, but another way is to use Video SEO. Upload video content to your blog or website with appropriate tags, titles and meta-data that explains what your video is all about and submit a video sitemap through Google Webmaster Tools. Google doesn’t give preference to large sites, so even newly designed websites can take advantage of video SEO. Make sure you are specific with your video tags – the more specific you keywords, the better it will fair in Google’s algorithm.

Introduces your site to a new audience

Although you’ll get better organic search results through Video SEO, video uploaded to YouTube can introduce you to an entirely new audience. Using keywords in your description great tags and descriptive titles, you can help your video show up as related content for other similar videos. An individual searching for a specific on YouTube might find your video in related searches, thus clicking through to your website. YouTube lets you embed your videos as well, so you’re not taking up bandwidth on your own server – and helps make it more compatible with a variety of machines.

Not Everyone Loves Video

With all the pros of adding video to your website design, there are some cons. Although many people have high-speed access, there are some individuals out there who are still accessing the Internet on dial-up, and video can slow down their connection considerably. There are also visitors who just don’t like video and could be turned off by videos placed within a design or used as a design element. To combat these problems, make sure your video is compressed and short to keep the load time to a minimum. You should also set your videos to play when users want them to instead of auto-play – automatic videos are an easy way to alienate visitors!

Can affect accessibility

For visitors who access your website using a screen reader, videos can present a challenge, especially if you don’t’ have appropriate tags or keywords attached to them. Make sure your descriptions and alt tags are in place and give visually-impaired a good idea of what’s playing on the screen.

 

Front Cover Image provided by Shutterstock

Image: Twisted film for Photo or Video via Shutterstock

 

Posted in SEO

Written by Steven Chalmers

Steven Chalmers has written for the tech industry for many years. When he’s not covering conference call service providers, you can find Steven working on his handmade sailboat that he hopes to sail by the end of the year.

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