How Your Website’s Design Can Build or Break Your SEO
The success of your business’s online marketing presence can be achieved through your website’s design. Before starting to design a better website for your business, you must understand the significance of web design and how it can build or break your SEO.
Web design can have a great impact on your SEO, as both are proportional to each other. A website always performs as a mediator between you and your audience. If your website is not user-friendly, then the audience might struggle to use your website. A bad opinion formulated from mediocre UX on your website will also reflect a bad opinion on your business as a whole. This automatically makes your website unnoticeable, as your rankings are negatively impacted, and less people will see your site in their SERPs. Thus, a proper, well-designed website creates convenience for both audiences and search engines to find the website easily. It will bring good outcomes in SEO.
Basic SEO falls into two major categories:
- On-Page SEO – the way how your landing web site’s content is coded used to rank higher in the web search.
- Off-Page SEO – link building activities, content marketing and so on.
For website design, your focus should be on On-Page SEO. Below, we’ve provided some ideas of where to start when it comes to maximizing your On-Page SEO.
1. Increase the conversion rate.
A well-designed website will increase the conversion rate. If you are not designing your website with the clear intention, you may lose your conversion rate. Audiences usually need a nudge – not a force – to contact you through using opt-ins, like “contact us now” buttons or a live chat feature. If you fail to add these kind of nudges, you can expect to have a lower conversion rate than your competitors who employ these tactics.
To get a full picture of what your conversion rate is, here’s an example: if 150 visitors view your website per day, and 50 of those visitors convert into your subscribers by signing up for your email list. From these 50 subscribers, you may get 20 potential customers who purchase something they find on your website or email list.
In this way, you can calculate and increase your conversion rate through your well-designed website.
2. Improve your website ranking.
Did you know a website design can improve your website ranking factor? These days, internet users expect websites to load in the blink of an eye. If your website is not on visitors’ screens in less than a few seconds, then you might have a problem increasing your reach. Optimize your website design to load as quickly as possible to rank among the top search engine results.
Google always insists that fast-loading sites are favored in search results. To achieve this, you upload smaller-sized images on your site. Large images tend to slow down the website’s loading time, and Google also slows down the priority for your website. When you are designing your website with the SEO in perspective, then upload this effectively that resized or compressed images on the front end of the web site.
Google always supports responsive web design. Responsive web design means that if you are using the website, even on mobile, it shows a clear website design. Also, with all smart devices, your website should show the clear website design. It will increase the ranking through better user experience.
3. Track your value and quality.
You should know the elements which will track your business value and quality to the audience when you are doing website design. Particular components on your website may diminish your value and quality. Those components may be stock images, complicated animations, long, dense content, and so on. If you are considering your audience, then you should know how the audience reacts when they view your content. You should attract your audience’s attention within a short period of time when they first land on your site. Impress them using “first impression content” that tracks your value as well as your quality. Make valuable, quality content the star of your website. Powerful content pieces make the audience stay on your site for a long time, and get to know more about your business.
4. Use your website navigation to your advantage.
Great things are not done through extravagant, urgent change, but by a sequence of small changes. Website navigation is a great example of this – there are a lot of things can be done within website navigation. In your navigation, try to avoid using a drop-down menu. If you are adding less content, using a dropdown menu may lead to reduced visibility of your content. But, if you are adding a large amount of content links within dropdown menu, it’s a good decision to use a dropdown.
In the above screenshot, you may notice that there is no dropdown menu.
In the above screenshot, you may note that the dropdown with a large number of content links. In this case, it may be noticeable by the audience with a good amount and reach. In this criteria never forget to concentrate on navigation hierarchy. From this, you can avoid the audience bouncing to the other of your competitor’s website.
5. Improve your website traffic.
Last but not least, the most central piece of your on-page SEO is the implementation of tags. If you are implementing better tags, then it will improve your website traffic for sure. Here we will see some key points in this regard:
- Title tag.
The title tag appears on the top of your search results both for organic results and paid ads. Here, the audience sees your complete title In the screenshot below, you can see the title tag of the website.
- Meta Description. A meta description concludes all your website content below your website’s title tag. Here you can see the red marked Meta description.
- Open Graph Meta Tags and Twitter card. Synchronizing your social media pages you can use this tag. It promotes integration between Facebook, LinkedIn, Google and your website.
Bridge the Gap Between Web Design and SEO
An SEO-friendly website can be initiated through coordination between a web design team and an SEO team. Establish communication and coordination between the teams from the beginning. By doing this, you can put your milestone at the special height which will be visible to your targeted audience.