From 2003, Axe advertisements portrayed various ways the products supposedly helped men attract women. In 2004, the advertising for the Pulse fragrance showed how it supposedly gave geeky men the confidence to dance to get women. This was followed by Touch, Unlimited, Clix, and in 2007, Vice was marketed on a theme of making “nice” women become “naughty”. Whether they are print advertisements or TV commercials, they always are worth to watch because of their ingeniosity.
