f your business relationships are going to work, your clients have to like you. If they feel comfortable with you, you’ll be on solid ground; a good rapport reduces the likelihood that you’ll get into difficult client situations. When you invest in a relationship — any relationship — the value of that relationship increases and it becomes more likely to bear fruit. So, once you’ve found awesome clients who are fond of you and your work, go the extra mile to ensure their loyalty and esteem. Here are a few ideas to get you started.
