There are certain elements that can make a mobile application successful and user friendly. One of these elements is its user interface. No matter how attractively the logo of an app is designed, or how brilliantly the app has been coded to perform seamlessly, it can be a really big drawback if the user interface is not user friendly and is the cause of confusion for any user. Other characteristics may lead the user to download the app and run it once, but this particular feature can have the operator delete the program once he/she realizes that it is difficult to operate.
Overcoming the phase of avoiding a complex app design can be an exhausting task. It requires careful planning in making the interface easier to use. Every one of the functions in the application serves a different purpose and has its own positioning in the software. The main features of the program would be in the first page of the app, while its secondary functions would be further in the options or menu bar.
One key element to keep in mind while designing is the user you are designing the application for. If the client is a business and needs it for corporate usage then it must have different designing. On the other hand, if the program serves average users for daily use, then its layout would be different. Some differences to keep in mind are:
When making an application, the brief from the client can say a lot about their company or the structure they want the app to be in. Using color schemes that are closer to the business marketing profile is the best way to connect it to your client. If the colors are not compatible with the application design or hinder in the readability of content within the app, then use different shades of the same color.
When designing for a consumer base, you must consider the colors that are used by applications and programs of the similar genre. For instance, if you are designing an app for camera filters, then use instagram, retrica and candycam as hints for your decision on color selection.
Applications that are representing certain businesses would want their company’s theme reflected in the application’s lay out. Therefore, businesses like their applications to be non-customizable and true to the essence of what their company stands for.
When you are designing for an average consumer, you would want to include the option for customization. Not every user has the same mindset. An option that one user may find productive, another user may end up disliking the same feature. Therefore, to serve a wider range of audience, customization must be added so that every user can be comfortable using the app.
Unique Selling Point (USP):
This certainly is not a business main concern, but it does not mean that you disregard that perspective completely. There has to be one feature that separates their app from a different business and gives an edge from others. It also gives the marketer the opportunity to highlight that perspective and use the feature as a marketing strategy for the app. This specialty urges the user to use it due to this distinct forte.
To attract a consumer you would need to have more than one uniqueness in the application. This will help the user decide if the application that they are using is actually better than the competitors or lacking in performance. It is essential for any developer to focus primarily on its distinctiveness and make sure that these functions are flawless.
These steps can help any developer and designer avoid the confusion of making an app for a specific person. The knowledge of these differences are important so that the designer can have a smooth process of designing the app accordingly for the target audience.