To have a great app idea is not only enough for the success of mobile app. There are many factors that contribute towards successful mobile app among which user experience holds utmost importance. Deliverance of quality user experience is something that makes difference between a successful app and mediocre app. User experience is the key factor that can make or break the app.
In order to develop the best user experience, app developers need to comprehend user behavior pattern to build a product that meets user demands. Whenever a user downloads an app, they expect that the particular app should make their life easy, solve issues they face and make UI more pleasant that allows the user to accomplish their goal. If the developer in turn disappoints user with intuitive and poor design experience, that particular app is going to end it’s journey in user’s smartphone. In today’s article, I am going to explain the factors that need to be taken into account to deliver best mobile user experience.
1. Error-Free Functionality
Many app developers do not spare enough development time in app functionality and end up with an imperfect or defective product. The report states that 85% of the user stopped using an app due to poor performance while 60% users uninstalled an app due to deficient functionality. If your app behavior is not responsive from the beginning, regardless of the best UX elements, it won’t matter.
The functionality of the app should be such that it helps users to accomplish its task. App developers need to prioritize core features during the development phase. Offer mobile-only features that attract more retention rate to your app. Make sure that an app is error-free and helps the user to accomplish it’s goal for the best mobile experience.
2. Efficient Onboarding
The onboarding process is quite essential as far as mobile app development is concerned. It is the first thing that user is going to interact. If user faces trouble in the first few screens, they are most likely to uninstall your app. Deliverance of best onboarding experience is the foundation pillar to gain more engagement and retention ratio. The main goal of user onboarding is to exhibit your app value to users’ by indicating how they can achieve the things they want quickly and efficiently.
You can improve your app onboarding in many ways. One way of improvement is to show users your app tutorial in case you have some hidden features. There are apps that force the user to signup. So, make sure to use registration or signup feature when needed.
Usability consist of design, content, layout of information and many other things that help them to accomplish their goal. In order to leverage the best usability of your app, help the user by suggesting them which app icons, can be tapped, selected or swiped. Make sure that you remain constant throughout the app. For instance: If swipe right means deletion of user account, ensure that the same remains true in all pages of your app to experience best app usability.
4. Reduce Search Effort
Search and filters are one of the best options that helps users to access their needs quickly and promptly. There are a number of search strategies you can integrate into your apps like price, keyword, barcode, size and much more. So, provide users with appropriate search options and filters as per your app concept. As the main purpose of this method is to help the users find out what they need, make sure filter doesn’t come down to 0 results.
5. Limit User Input
There is certain information like credit card number, billing information and much more that users need to input. Such input should be always minimum in a mobile device, as users find it difficult to enter such data in small screen-size. If you want to avoid high mobile drop-off rates, ensure that you restrain the number of fields and include just needed information. Streamline entire process by including components like autocomplete, text assistance and much more.
6. Offer Assistance
Offer your users assistance inside the app by providing various support options. Users do often search for help in toolbar or tab bar. So in order to help users, offer versatile ways for users to access support like FAQ, live chat, call to action button that targets contact page and much more.
7. Personalize UX
Personalization is when the behavior of the user’s past visit is recorded by an app and is stored in the database to retarget that particular group of user. If a user has some particular purchasing patterns, you can provide them appropriate suggestions and deals that helps them to make purchase decisions. Personalization provides a more unique and relevant app experience to the user. The more instinctive user experience, the more the user will continue with the mobile application.
Creating an optimized mobile app experience includes many elements that if worked out properly can satisfy users demands and meanwhile meets business goals. So, follow the above points and develop the best user experience for your mobile app.