The past three years have seen smartphones become ubiquitous as web surfing mediums the world over. Statistics show that mobile devices now comprise a considerable portion of all web traffic. Therefore, in terms of web design, it’s no longer sufficient to create a website that performs and displays nicely on desktop machines alone, but rather it needs to be easily navigable and accessible on mobile devices as well. Users are usually finicky and don’t want to battle to access a site’s content comfortably.
With mobiles having percolated every sphere of human lives, it becomes extremely important to see how mobile apps are being used. For this purpose there are mobile analytics tools that help us measure the performance of mobile apps. Google recently launched Mobile Analytics, which has been designed in such a manner that it can help app developers and vendors understand an app’s usage pattern, sellable features and how it helps improve sales.
If there is one thing which has dominated the world of technology in the last 2-3 years, it has to be the smartphone and tablets. The biggest byproduct of this smartphone and tab revolution is application development or apps which add to the value of these gadgets.
Till a decade back, shopping was seen as a leisurely activity, and indulging oneself was seen as the mantra to boost one’s sagging morale. However, things have changed a lot since then.
Posted in Mobile.