Establishing a brand new company can be extremely intimidating, especially a new logo design company. The web based competitiveness for logo design is extremely aggressive in today’s environment. You will discover several serious players that seem to be making it extremely tough for new online design businesses to secure a portion of the logo design market place. I have personal experience with wrestling these firms for that share of the pie.
As an owner of a reasonably successful custom logo studio allow me to share some of my opinions on how to approach this topic with a modest degree of victory.
To start with, let’s take a glance at the web based level of competition…
I started my logo design company long ago in 2002 and established my very first website in that year. Regrettably I built the whole web site in flash which ensured it did not get indexed by Google. I know better now :). In 2002 the online competition was very little compared to today. As of 2011 approximately 15 billion webpages have been indexed by the major search engines.
Let’s evaluate our competition utilizing Googles Totally free Key word Tool.
Using Googles Free Keyword Tool we can get a moderately accurate analysis of our competitors. Determined by what country you reside in, choose your country then type in the key phrase “logo design” into the “Word or Phrase” box, click the little radio button that says “Only show ideas closely related to my search terms”, then click search…
As you can see in the screenshot above, you can sort by ‘Competition‘ and ‘Local Monthly Searches‘ which is very handy. ‘Competition‘ means the amount of web sites that includes the key phrase shown in the first column. But this is just the start!
The point I’m making here is that the larger the competition and the higher the global monthly searches the more difficult it is to compete, especially with a brand new web site.
For a quick video tutorial about the basic principles of Googles Keyword Tool, check this out…
So how does Google determine where to position your site in the search results?
To be truthful nobody really knows for certain, if people did understand for sure then anyone could rank high in the search engines whenever they felt like it. Nevertheless, after many years of performing search engine optimization on my own site I have identified some crucial elements that can help you rank highly on Google for relatively competitive key phrases.
You can have a profitable online logo design business if you work hard and observe some tried and established techniques with regards to SEO as described below…
Relevant, Quality content.
As a logo designer this at first suggests having an in-depth, nicely presented portfolio. Don’t be concerned too much about investing hours on end publishing your work to all those fancy online portfolio sites. Give attention to your own website first, given a bit of effort you can drive way more traffic to your own site. It will also pay to create a blog section on your website. At first, simply have fun with this and create articles from the heart, tell people about your thoughts and experiences and gain trust within your local online community.
But who wants to write all day right? I agree, I wish I could solely design all day long. Nevertheless, in the present competitive environment you will need to advertise your services cost effectively and writing a blog is amazingly powerful.
Back-links to your site or blog.
Now that you have killer articles and other content it will be simpler to receive back-links to your web site. Google and Bing measures the popularity of your site by how many back-links you’ve got. Search engines also consider the quality of these links and many other ranking factors. Back-links are simply other websites with links that point back to your website pages. Back-links are a massive topic to explore which can easily fill an entire book on the subject. So to begin with, simply realize that other websites are more inclined to link to your site if your subject matter has significance to them or their visitors. This is basically the easiest method for getting links back to your site.
Suitable web site layout.
A well organized site structure on your site will make it easier for your users to browse through. Google will see it that way as well. Additionally, it makes it simpler for you to update your site with new content. Furthermore, consider utilising key words in your linkable anchor text. For example, you are creating a blog post about web site design and half way down the page you refer to ‘Web design’. If you’ve created another article in relation to web design then link to that post using “web design” or perhaps “Learn more about current website trends“. Google places a great deal of emphasis on links that have keywords and phrases in them.
Fresh unique content.
I’ve seen that Google loves new content. If you add high class fresh content on a regular basis Google will index your website on a regular basis. This informs Google that a genuine individual is behind your website and taking care of it.
Age of your site or website pages.
I’ve left this one to last. I don’t consider this is as essential to Google as it was previously. That doesn’t mean it’s not an important aspect though. Google is very wary about indexing new websites. A brand new website needs time to become trustworthy. And yet I’ve seen new sites conquer the rankings quickly given that the content on the website was popular. Considering that, any of the above mentioned factors can be influenced by popularity.
I trust this short post has shed some light on the subject. Power on fellow designers!