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Why A Great Logo Design Is All In The Metaphor

Whether you are after a logo for your business, website or perhaps just a personal blog, coming up with a great design is not as simple as most would think.  The process of moving from concept to finished design is time consuming and requires the consideration of many different elements before the final result is ready to be unveiled.

A good logo design will rely on you being able to produce a logo that says everything you want it to about your business or website or blog.  Whether it is for business or personal use, it should convey to those who see it what you do as well as a sense of trust and credibility.  Trying to incorporate all of these things into one single image may sound complex, but it is really about creating a logo design that will get people’s attention and tell them what they want to know in an instant.

The use of metaphor is often prevalent when it comes to logos.  Some of the cleverest designs use metaphors or symbols to represent their business, take Apple for instance.  The choice of metaphor could be representative of a name or the products or services offered.  The point is clever use of metaphors will tell your audience instantly what you are about or who you are without the need for explanation.

Your choice of metaphor could be perfectly simple, a hairdresser could use a pair of scissors for instance, or it could be more complex, a company offering global communication systems could use an image of the world with images of communication devices connected around it.  The idea is to find something representative of what you do or offer and which will appeal to your target audience.

This last point is important because if you get your logo design wrong you could attract the wrong type of people and if people come to you looking for something completely different, then you will know you have got it wrong!

Once you feel you have found the perfect metaphor for your logo there are several other elements that will need to be considered in conjunction with it when it comes to creating a final (and effective) design:

  • Consider the overall design

With any logo design, the creative process does not end with just the selection of an appropriate symbol.  The placement of images and text within the overall design will all have a bearing on how it is read and understood.  Add to this a little color psychology and you will realize that successful logo designing relies on the coming together of many different elements.

  • Keep things legible

Do not try to be too ambitious with your choice of metaphor, if a logo cannot be understand at first glance then it will likely fail.  Too many logos are overly complicated or use imagery that is so ambiguous it would take a genius to understand its meaning!  Create some designs and then test them through a focus group to see which achieve the desired results.  If your focus group members cannot understand a particular logo design then you know it is a lemon!

  • Test scalability

There is little point in having a logo if it is not used to full effect.  To get anything back from your logo design you need to place it on everything your target audience will come into contact with.  This includes stationery, websites, blogs, signage, advertising and promotional items.  However, all of these things will range in size such as billboards through to pens; so your logo needs to be scaleable in order for it to successfully transfer across different media. Be sure to look at how your designs work when reproduced in both large and small sizes and in particular how complex designs appear when reproduced very small.

Creating a good logo design is not something you should aim to do overnight and by the same token avoid DIY logos, they are rarely successful.  Working in conjunction with a professional design company will help you to create a logo that is the perfect metaphor for your business or website.  Do not underestimate the power of a logo, it is essential for branding purposes and for creating awareness of what you have to offer.  By incorporating a clear and legible logo into your offerings you will have something which is instantly recognizable and readily associated with you.

 

Great Examples Of Metaphorical Logo Design

logo-design-march-2011-16

Napoleon

logo-design-march-2011-17

Lumen Hosting Logo Design

Ripe Films Logo

Ripe Films Logo

Pitch N Play - Nadir Balcikli

Pitch N Play - Nadir Balcikli

IDEA Studios

IDEA Studios

Northernlights Coffee by arpad

Northernlights Coffee by arpad

logo-design-march-2011-23

Hercules

London Video Reviews by arpad

London Video Reviews by arpad

logo-design-march-2011-52

Officemend

logo-design-march-2011-19

Bike

logo-design-march-2011-20

RUMBA Coffee

logo-design-march-2011-37

Homespun Chili Logo

logo-design-march-2011-55

Quote Clips Logo Concept

logo-design-march-2011-56

Substrata Logo Design

logo-design-march-2011-67

TV Patrol

logo-design-march-2011-69

Reserve Seats

logo-design-march-2011-82

Capitan Cook

A Bite From Detroit by jerron

A Bite From Detroit by jerron

Danger Film Company

Danger Film Company

Reklamefilmer Designed By Aleksandrs

Reklamefilmer Designed By Aleksandrs

Nutricitea by Yura Sklyar

Nutricitea by Yura Sklyar

First toy by ru_ferret

First toy by ru_ferret

Twit Clan By Knights Creative

Twit Clan By Knights Creative

audiostring

audiostring

buyit sellit

buyit sellit

Culinary Zen

Culinary Zen

logo-design-2010-nov- (85)

Reforger Films by: Paul Clarmont

Aviator

Aviator

River City Gift Co.

River City Gift Co.

logo-design-2010-nov-42

Force Lacrosse

logo-design-2010-nov-4

Café Cabocla by Arthur Viana Lopes

logo-design-2010-nov-7

Bikeforum

logo-design-2010-nov-14

Mangia Mangia - Pasta Bar by Raja

logo-design-2010-nov-20

Fire and Safety WA by Bcreative

logo-design-2010-nov-31

SixLocks Security by andreiu

logo-design-2010-nov-55

Outlaws

logo-design-2010-nov- (57)

Idaho Film Project by: Logoholik

logo-design-2010-nov- (86)

Roundel Motorcars

logo-design-2010-october-3

COFFEE NIGHT BY ANDREA ZEMAN

logo-design-2010-october-16

SonicMailer Logo Proposal

logo-design-2010-october-34

Creative Spark Consulting

logo-design-2010-october- (11)

speedynotes by lumo

PhotoForum by gumanoid

PhotoForum by gumanoid

Andy Fiord by sbdesign

Andy Fiord by sbdesign

EMGELIC - OLIVERAKOS

EMGELIC - OLIVERAKOS

Lullaby Studio

Lullaby Studio

Full Time by Houston-we

Full Time by Houston-we

Laboholic

Laboholic

  • November 22, 2011
  • Logo
  • Very nice examples of metaphor logo design, i really appreciate your worth writing! btw i am logo designer, there are several types of logos, bt mostly clients ask for simple but attractive logo design, like metaphor.

  • the TV Patrol is pretty neat, causing it t look like an officer with a instead of his head, unique idea indeed.

  • Those are some awesome, great points, but it shocks me that some designers still aren’t doing this! If you’re not trying to say everything you want to say with your logo, then you’re not doing it right, plain and simple.

  • Vaibhav

    really nice logo designs.. a like..