There are a huge variety of different logo styles – from the newer trend of flatter, cleaner designs to ultra-realistic logos and everything in-between. One technique that isn’t very commonplace, but that I love, is the use of impossible shapes. There’s something particularly remarkable about a logo design that uses a paradoxical shape – an element that cannot physically exist in the real world.
The logo that a company chooses says quite a lot about the brand, and in particular about the company’s personality. An impossible logo helps to demonstrate that the brand has a bit of a sense of humor, and can be slightly quirky – while at the same time, the overall visual aesthetic can still look very professional, polished and stylish.
It can – of course – be remarkably challenging to design a logo that’s technically impossible. It can be difficult to wrap your head around where to even begin, and what form that impossible shape should take, and when you’re staring at a blank canvas it can be excruciatingly hard to say the least. However, getting it right can be extraordinarily rewarding, and can result in a logo design that’s memorable and that stands out from the crowd.
I wanted to bring together some of my favorite examples of logos that all make clever use of impossible shapes. Some of these designs are for real companies, while others have been designed as an experiment and as a way for the designer to practice their craft. Keep in mind that it can be exceptionally difficult to design an object that cannot exist in the real world, and so it can take a surprising amount of effort, patience and care in order to create designs such as these. I hope that you find this collection interesting and that it helps to get you thinking about interesting techniques and styles for producing your own impossible logo designs.
Have you found any examples that deserve to be included? Which of these designs do you like best? I’d love to hear what you’ve got to say in the comments.