Successful logos are synonymous with their sports teams; helping to create a brand that fans can buy into with countless opportunities for merchandise. Iconic logos from sports teams like the New York Yankees, Manchester United FC and the Dallas Cowboys are printed on t-shirts, sweaters and caps and worn by people, who don’t necessarily take an interest in the sport or team, simply for their designer like allure. Yes the power of a logo is a marvellous thing, and there’s one nation whose retro style logos have inspired even the Brit’s to reimagine those of their beloved Rugby World Cup teams.
We take a look at some of our favourites….
1.Rugby Canada reimagined as the Canadian Grizzlies
Although the maple leaf is the national symbol of Canada, the reimagined logo with a roaring grizzly bear is much more in keeping with traditional American college sports team logos, where animals are a common mascot.
2.Irish Rugby reimagined as the Irish Celts
The revamped version of the Irish Rugby logo pays homage to the country’s Celtic culture with traditional Celtic knots and armoury.
3.All Blacks reimagined as the All Blacks
The name ‘All Blacks’ dates back to 1905 when the New Zealand Rugby team toured the British Isles, France and Canada dressed in black kit apart from a silver fern emblem. The fern is native to New Zealand, and the team has continued to use it as their logo to this day. The reimagined All Blacks logo has been used to represent the country’s M?ori culture of which the team is fiercely proud. Before each game, the All Blacks perform a Haka, a traditional M?ori war cry. Whilst both logos use symbols of New Zealand culture, we prefer the simplicity of the original.
4.SpringBok reimagined as the South African SpringBoks
One of the most recognizable rugby logos in the world (including two national symbols: the springbok and protea flower) has been transformed into a bold, modern design that would no doubt look great on club merchandise. However, the simplistic design of the original, showing the leaping springbok, is too iconic to replace!
5.Tonga reimagined as the Tonga Thunder
Traditionally the symbol of a dove carrying an olive branch signifies peace. The reimagined logo for the Tonga team however takes a more ‘aggressive’ approach with the inclusion of a thunderbolt; which refers to both the island’s stormy conditions and the team’s characteristics of agility and strength.
6.Welsh Rugby reimagined as the Welsh Dragons
The original Welsh Rugby logo uses the Prince of Wales feathers as their main emblem but we can’t help but prefer the fiercesome dragon on the reimagined version, which pays homage to the logo of the Welsh flag.
7.Samoa Rugby Union reimagined as the Samoan Spartans
The reimagined logo for Samoa certainly looks the part but we’re not convinced of the meaning behind the symbolism. Although ‘Spartans’ conjures up the image of brave warriors, they were native to ancient Greece rather than modern day Samoa!
8.Scotland Rugby reimagined as the Scottish Bravehearts
The existing logo for Scotland’s rugby team is the thistle: the national flower of the country. Whilst the thistle might seem a meek symbol compared to the reimagined version, which uses Scottish warrior William Wallace, who was immortalized in the Hollywood blockbuster Braveheart, as the main emblem, the thistle is also said to represent Scottish defence. Legend has it that the Scott’s were alerted to a Norwegian invasion in the 13th century when one of their enemies stepped on a thistle, alerting the clansmen of an impending invasion. Whilst the symbolism of both might represent Scottish Rugby’s fierce defence and determination to win, the reimagined logo gets our vote for most iconic!
9.UAR reimagined as the Argentina WildCats
It’s a shame the revamped version didn’t stick to the club’s nickname Los Pumas but the snarling wild cat on the Americanised version is certainly more eye catching. The original logo actually has a more complex design compared to those of other teams, so the reimagined version could work as a more flexible alternative.
10.Wallabies reimagined as the Wallaby Wizards
Nicknames were suggested for the Australian Rugby team around the same time that the New Zealand Rugby team became known as the All Blacks. At one point, the British press suggested the ‘Rabbits’, but this was quickly dismissed in favour of the country’s native animal the wallaby. The simplicity of the original logo means that it can be easily printed onto merchandise, but we do love the addition of ‘wizards’ in the reimagined version to create a catchy brand name.
Whilst there’s no denying that the reimagined versions of these famous logos are more eye catching, the simplicity of the originals ensures that they can be used easily for a range of uses, thus making them arguably more effective. The simple shapes ensure that even when printed in black and white, or restricted in size, they remain timeless and functional.
Which do you prefer?
You can see more reimagined National Rugby Team logos here.