4

What Makes An Effective Logo?

Logos are the single most important entity that make your company recognizable to people. This small design is used to identify a brand and set it apart from competitors. The main purpose of a logo is to leave a mark in the viewers mind and make it unforgettable. Logos must evoke a sense of trust and respect in the viewer. It is important to remember that a logo is merely a signature or a sign to help consumers identify a particular name. Logos do not sell products, they only create an identity.

Relevance of company names and products in logo designing

The gravity of a logo is also dependant on what it represents. This means that merely designing an impressive logo will not make it effective. Expert designers also suggest that a logo need not directly convey a company’s name or products. Several successful brands like Nike, McDonald’s or ABC TV have logos that do not contain graphics or texts relevant to the company but are very memorable because of effective use of design, color schemes, marketing and brand authority.

Simple and enduring

The most successful brands have logos that follow a few simple principles. Logos should be simple, appropriate, unique and timeless. People find it easier to recognize simple designs than elaborate brushwork. Creating a brand identity with a logo takes a long time and that’s why you should ensure that the logo has a long life span. Follow recent trends to make sure that your logo is unique and long lasting.

Color and typography

The typography and color scheme used in the logo should also be in accordance with the company. For example, it would be inappropriate to use bubbly fonts and a rainbow color scheme when designing a logo for an insurance company or a law firm. Similarly, using elegant font or dull colors will not make for an effective logo of a toy store.

Versatility

Another important aspect to consider while designing a logo is its versatility. Ensure that the logo will look great when it is printed in monochromatic schemes or inverted colors. The logo should also look good in various sizes, whether it is on a business card or a billboard. Experts suggest that designers start designing the logo in black and white and then add colors when the final design has been approved. As colors are subjective and evoke different emotions in different viewers, it is best to keep it simple and universal.

 

Great Example of  Well Designed Logos

 

logo-design-march-2011-1

HTML5

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Hercules

logo-design-march-2011-24

Mosquito Logo

logo-design-march-2011-3

??? ???! (For You!) - Logos

logo-design-march-2011-7

Promana 3

logo-design-march-2011-8

Restyle pro

logo-design-march-2011-9

Fall

logo-design-march-2011-13

Dockside

logo-design-march-2011-14

Tommy Two Eyes

logo-design-march-2011-16

Napoleon

logo-design-march-2011-4

Chalk & Talk Logo

logo-design-march-2011-6

Logo to the 30 anniversary of fan-movement FC

logo-design-march-2011-17

Lumen Hosting Logo Design

logo-design-march-2011-48

Fresh

logo-design-march-2011-52

Officemend

logo-design-march-2011-54

DesignFresh Logo

logo-design-march-2011-19

Bike

logo-design-march-2011-20

RUMBA Coffee

logo-design-march-2011-21

Fixel Logo

logo-design-march-2011-26

Trio

logo-design-march-2011-29

New Adventure

logo-design-march-2011-30

Rastaman 2

logo-design-march-2011-31

Chat Show

logo-design-march-2011-37

Homespun Chili Logo

logo-design-march-2011-41

J. Munch

logo-design-march-2011-55

Quote Clips Logo Concept

logo-design-march-2011-56

Substrata Logo Design

logo-design-march-2011-60

Shanghai Logo

logo-design-march-2011-61

Goodland Kitchen

logo-design-march-2011-62

Chocolace

logo-design-march-2011-63

Boston Digital

logo-design-march-2011-67

TV Patrol

Pellitteri Waste Systems

Pellitteri Waste Systems

Nonsense Logo

Nonsense Logo

logo-design-march-2011-69

Reserve Seats

logo-design-march-2011-71

Chuck: Freelancer

Elephant Pub by Koma

Elephant Pub by Koma

Royal Pens by andreiu

Royal Pens by andreiu

Project X Construction by koreck

Project X Construction by koreck

logo-design-march-2011-72

Twibies

logo-design-march-2011-73

Rio

logo-design-march-2011-79

Strictly Social Logo

logo-design-march-2011-80

Mobsicle

logo-design-march-2011-81

eco chefs

logo-design-march-2011-82

Capitan Cook

DEEP SIX BREWERY by Logomotive

DEEP SIX BREWERY by Logomotive

Matfabriken Sverige by Loogo

Matfabriken Sverige by Loogo

Fun in the Run logo by levelb

Fun in the Run logo by levelb

Logohype by arpad

Logohype by arpad

SILVERSTONE by sbdesign

SILVERSTONE by sbdesign

A Bite From Detroit by jerron

A Bite From Detroit by jerron

logo-design-march-2011-88

Design inc

logo-design-march-2011-90

Crimson Pies Logo

logo-design-march-2011-91

LocKey Logo

Danger Film Company

Danger Film Company

MOON BALLOON by Michael Spitz

MOON BALLOON by Michael Spitz

Hawaii - tanning saloon

Hawaii - tanning saloon

Parachuting Dog by reno

Parachuting Dog by reno

solve design studio by virguard

solve design studio by virguard

Trackstar

Trackstar

Hilton Construction

Hilton Construction

Westlands Solar Farms

Westlands Solar Farms

Reklamefilmer Designed By Aleksandrs

Reklamefilmer Designed By Aleksandrs

Society 27

Society 27

Jerry thomas by Panco

Jerry thomas by Panco

TheLandOfIsrael.com by bartodell

TheLandOfIsrael.com by bartodell

Nutricitea by Yura Sklyar

Nutricitea by Yura Sklyar

First toy by ru_ferret

First toy by ru_ferret

Twit Clan By Knights Creative

Twit Clan By Knights Creative

JeetDesignz By Jagjit Jassal

JeetDesignz By Jagjit Jassal

sumo suit By Rich Scott

sumo suit By Rich Scott

Piter Pan By Sergey Shapiro

Piter Pan By Sergey Shapiro

Dj Slink By Filip Komorowski

Dj Slink By Filip Komorowski

Blender Guru By Michael Spitz

Blender Guru By Michael Spitz

audiostring

audiostring

Banzai Tokyo

Banzai Tokyo

buyit sellit

buyit sellit

Disney Manga logo design

Disney Manga logo design

Culinary Zen

Culinary Zen

spoonsailor by sbj

spoonsailor by sbj

Imaginary Friend

Imaginary Friend

Helium

Helium

BIG BOSS

BIG BOSS

logo-design-2010-nov- (83)

Playground Bar by: Ivan Manolov

logo-design-2010-nov- (85)

Reforger Films by: Paul Clarmont

Aviator

Aviator

Christophor

Christophor

Dimchevski Design

Dimchevski Design

Reforger Films

Reforger Films

Riders

Riders

River City Gift Co.

River City Gift Co.

Moovers by Oronoz

Moovers by Oronoz

logo-design-2010-nov-1

Empire Beer Group by Bcreative

logo-design-2010-nov-2

Adora Naturals by Nenad Mladenovic

logo-design-2010-nov-40

tocaê carnaval

logo-design-2010-nov-42

Force Lacrosse

logo-design-2010-nov-44

Moss Creek Lumber

logo-design-2010-nov-3

Redefined 2-color by KGB

logo-design-2010-nov-4

Café Cabocla by Arthur Viana Lopes

logo-design-2010-nov-6

Rumble on the Waterfront by MrsOs69

logo-design-2010-nov-7

Bikeforum

logo-design-2010-nov-9

Three Bears Café 4 by BigAl67

logo-design-2010-nov-10

Ciel Emprendimentos

logo-design-2010-nov-11

Oinkgeek

logo-design-2010-nov-12

FaxIT by Raja

logo-design-2010-nov-13

White Rabbit (v.2.1) by sbdesign

logo-design-2010-nov-14

Mangia Mangia - Pasta Bar by Raja

logo-design-2010-nov-17

Black and Brew - Coffee House by Raja

logo-design-2010-nov-18

Campus Groupie by annakovecses

logo-design-2010-nov-19

Awesem by Orman Clark

logo-design-2010-nov-20

Fire and Safety WA by Bcreative

logo-design-2010-nov-21

koaup by Raja

logo-design-2010-nov-22

California Cajun Foods by jerron

logo-design-2010-nov-23

Best of Petaluma 2010

logo-design-2010-nov-26

Restaurant rating by Alisa1711

logo-design-2010-nov-27

MASSIVE

logo-design-2010-nov-28

Box Of Cravings

logo-design-2010-nov-29

FITS Europe by: Fabian Zoeller

logo-design-2010-nov-31

SixLocks Security by andreiu

logo-design-2010-nov-37

J.Michael Images

logo-design-2010-nov-39

CIOC (3) by logoholik

logo-design-2010-nov-46

Obie’s Fillin Station

logo-design-2010-nov-48

Cajac by Alan Marcel

logo-design-2010-nov-55

Outlaws

logo-design-2010-nov-56

Montage by KGB

logo-design-2010-nov- (24)

Aquelarre by: Damian

logo-design-2010-nov- (39)

Butterfly

logo-design-2010-nov- (42)

Cazadores Logo by Alan Oronoz Madriles

logo-design-2010-nov- (43)

painting company by mh

logo-design-2010-nov- (44)

Cards For Care by Michael Spitz

logo-design-2010-nov- (48)

Centro Y Sur

logo-design-2010-nov- (54)

Ethnique by: Roger Oddone

logo-design-2010-nov- (57)

Idaho Film Project by: Logoholik

logo-design-2010-nov- (58)

Logo Design FireFly

logo-design-2010-nov- (64)

INNOVO

logo-design-2010-nov- (65)

Jeremy Harrison Logotype

logo-design-2010-nov- (68)

Kolibri Publishers

logo-design-2010-nov- (71)

Mi Creative Studio

logo-design-2010-nov- (86)

Roundel Motorcars

logo-design-2010-nov- (88)

Seoul Food

logo-design-2010-nov- (91)

Tori's Bakeshop

  • I admire artists that create logos, beside talented they are also very clever :) thanks for the inspiration list!

  • Some great logos and some even greater logos. I love the simplicity of and at times complexity of these designs. I would be extremely proud to have these in my book.

  • cool

  • Thanks for compiling these quality logos! Truly inspiring!