Logos are the single most important entity that make your company recognizable to people. This small design is used to identify a brand and set it apart from competitors. The main purpose of a logo is to leave a mark in the viewers mind and make it unforgettable. Logos must evoke a sense of trust and respect in the viewer. It is important to remember that a logo is merely a signature or a sign to help consumers identify a particular name. Logos do not sell products, they only create an identity.
Relevance of company names and products in logo designing
The gravity of a logo is also dependant on what it represents. This means that merely designing an impressive logo will not make it effective. Expert designers also suggest that a logo need not directly convey a company’s name or products. Several successful brands like Nike, McDonald’s or ABC TV have logos that do not contain graphics or texts relevant to the company but are very memorable because of effective use of design, color schemes, marketing and brand authority.
Simple and enduring
The most successful brands have logos that follow a few simple principles. Logos should be simple, appropriate, unique and timeless. People find it easier to recognize simple designs than elaborate brushwork. Creating a brand identity with a logo takes a long time and that’s why you should ensure that the logo has a long life span. Follow recent trends to make sure that your logo is unique and long lasting.
Color and typography
The typography and color scheme used in the logo should also be in accordance with the company. For example, it would be inappropriate to use bubbly fonts and a rainbow color scheme when designing a logo for an insurance company or a law firm. Similarly, using elegant font or dull colors will not make for an effective logo of a toy store.
Versatility
Another important aspect to consider while designing a logo is its versatility. Ensure that the logo will look great when it is printed in monochromatic schemes or inverted colors. The logo should also look good in various sizes, whether it is on a business card or a billboard. Experts suggest that designers start designing the logo in black and white and then add colors when the final design has been approved. As colors are subjective and evoke different emotions in different viewers, it is best to keep it simple and universal.
Great Example of Well Designed Logos
HTML5
Hercules
Mosquito Logo
??? ???! (For You!) - Logos
Promana 3
Restyle pro
Fall
Dockside
Tommy Two Eyes
Napoleon
Chalk & Talk Logo
Logo to the 30 anniversary of fan-movement FC
Lumen Hosting Logo Design
Fresh
Officemend
DesignFresh Logo
Bike
RUMBA Coffee
Fixel Logo
Trio
New Adventure
Rastaman 2
Chat Show
Homespun Chili Logo
J. Munch
Quote Clips Logo Concept
Substrata Logo Design
Shanghai Logo
Goodland Kitchen
Chocolace
Boston Digital
TV Patrol
Pellitteri Waste Systems
Nonsense Logo
Reserve Seats
Chuck: Freelancer
Elephant Pub by Koma
Royal Pens by andreiu
Project X Construction by koreck
Twibies
Rio
Strictly Social Logo
Mobsicle
eco chefs
Capitan Cook
DEEP SIX BREWERY by Logomotive
Matfabriken Sverige by Loogo
Fun in the Run logo by levelb
Logohype by arpad
SILVERSTONE by sbdesign
A Bite From Detroit by jerron
Design inc
Crimson Pies Logo
LocKey Logo
Danger Film Company
MOON BALLOON by Michael Spitz
Hawaii - tanning saloon
Parachuting Dog by reno
solve design studio by virguard
Trackstar
Hilton Construction
Westlands Solar Farms
Reklamefilmer Designed By Aleksandrs
Society 27
Jerry thomas by Panco
TheLandOfIsrael.com by bartodell
Nutricitea by Yura Sklyar
First toy by ru_ferret
Twit Clan By Knights Creative
JeetDesignz By Jagjit Jassal
sumo suit By Rich Scott
Piter Pan By Sergey Shapiro
Dj Slink By Filip Komorowski
Blender Guru By Michael Spitz
audiostring
Banzai Tokyo
buyit sellit
Disney Manga logo design
Culinary Zen
spoonsailor by sbj
Imaginary Friend
Helium
BIG BOSS
Playground Bar by: Ivan Manolov
Reforger Films by: Paul Clarmont
Aviator
Christophor
Dimchevski Design
Reforger Films
Riders
River City Gift Co.
Moovers by Oronoz
Empire Beer Group by Bcreative
Adora Naturals by Nenad Mladenovic
tocaê carnaval
Force Lacrosse
Moss Creek Lumber
Redefined 2-color by KGB
Café Cabocla by Arthur Viana Lopes
Rumble on the Waterfront by MrsOs69
Bikeforum
Three Bears Café 4 by BigAl67
Ciel Emprendimentos
Oinkgeek
FaxIT by Raja
White Rabbit (v.2.1) by sbdesign
Mangia Mangia - Pasta Bar by Raja
Black and Brew - Coffee House by Raja
Campus Groupie by annakovecses
Awesem by Orman Clark
Fire and Safety WA by Bcreative
koaup by Raja
California Cajun Foods by jerron
Best of Petaluma 2010
Restaurant rating by Alisa1711
MASSIVE
Box Of Cravings
FITS Europe by: Fabian Zoeller
SixLocks Security by andreiu
J.Michael Images
CIOC (3) by logoholik
Obie’s Fillin Station
Cajac by Alan Marcel
Outlaws
Montage by KGB
Aquelarre by: Damian
Butterfly
Cazadores Logo by Alan Oronoz Madriles
painting company by mh
Cards For Care by Michael Spitz
Centro Y Sur
Ethnique by: Roger Oddone
Idaho Film Project by: Logoholik
Logo Design FireFly
INNOVO
Jeremy Harrison Logotype
Kolibri Publishers
Mi Creative Studio
Roundel Motorcars
Seoul Food
Tori's Bakeshop
About 
I admire artists that create logos, beside talented they are also very clever
thanks for the inspiration list!
Some great logos and some even greater logos. I love the simplicity of and at times complexity of these designs. I would be extremely proud to have these in my book.
cool
Thanks for compiling these quality logos! Truly inspiring!