A logo design will set an impression for the company it represents. It’s the cover that will be judged if your business were a book, so to speak. I’m sure you’re aware of how important the look of a logo can be. Amidst the variety of design styles for logos, I would like to turn your attention to illustrative logo designs.
An illustration is simply a visual depiction created by an artist. When used in logo design they can be powerful representations of animals, people, or objects. As someone who loves logos, and is a bit of a vector art nerd, logos that have illustrations get me particularly excited. For one, they’re usually limited in the amount of colors used. This is impressive because the artist breaks up an image into shadows, highlights, and detail, using only three to five colors. Gradients are sometime to help give the illusion of depth.
Something else cool about illustrative logos is that they’re usually based off of cartoons. If you’ve ever tried to draw a cartoon, at first it’s a bit challenging. Like most things, it takes practice and study. Using that skill in graphic design, you can trace a cartoon into a vector image and boom – you’re getting an illustration that can be used as a logo. Of course that’s the short of it.
Illustrations have an artistic liveliness to them. That’s why we see them mostly in athletic logos or ones geared towards children. Occasionally a business will use an illustration in their logo, the payoff being a bolder image in their market and instant mascot.
I’ve gathered together twenty of my favorite logo designs that include illustrations. Notice how shapes in the images create the lights and shadows. Can you recognize a cartoon underneath of the simplified shapes? I hope you find them as fascinating and inspiring as I do.